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SC StylingPersonalization

SC Styling Model Selection Nudge

Clickthrough Rate
13,8%
Clicks to landing page
1500+

Challenge
E-handelsutveckling and SC Styling wanted to nudge visitors to choose their car model for a more relevant experience.

How they did it
E-handelsutveckling used the Triggerbee Sticky layout for a nudge on SC Styling’s website, pinned to the top of the page. This way, visitors are linked to the car model selection page where they could further narrow their search to find relevant products.

This resulted in an impressive 13,8% clickthrough rate and led thousands of visitors to the right place.

“Through an in-depth web analysis with Hotjar, I identified that very few mobile visitors interacted with the vehicle selector, a critical feature when selling automotive products. The CTR on the nudge clearly validated our hypothesis. Which led to an add-to-cart rate increase.”
John Larzon (Ehandelsutveckling.se)Interim CMO, CS Styling

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