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SC StylingCampaigns & gamification

SC Styling Gift Card Memory Raffle

Response Rate
11,9%
Signups
700+

Challenge
E-handelsutveckling and SC Styling wanted to collect emails and get marketing consent from visitors.

How they did it

E-handelsutveckling used Triggerbee to create a memory signup campaign for SC Styling’s website, shown to all visitors who wanted to participate in a raffle.

The memory game was fittingly car-themed and showed how quick people finished the game. In the final step, participants are asked about their car brand, styling skill levels and to enter their email.

The memory game was finished by 19,7% of the audience, and the signup for the raffle had a 11.9% form response rate with over 700 signups.

“A generic form didn’t align with the SC Styling brand, and we didn’t want to rely on discounts to collect email addresses. Instead, we introduced a more engaging signup experience. a strategy that proved highly successful and is now rolled out across all markets. The collected leads are nurtured through an automated welcome flow in our CRM, Brevo.”
John Larzon (Ehandelsutveckling)Interim CMO, CS Styling

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