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Lead generation

Didriksons Welcome Discount Popup

Customer database growth
40%
Higher average order value for discount purchases
+€20

Challenge
Didriksons wanted to grow their email list and capture potential customers who visited their website but did not make a purchase. They also wanted to increase the awareness of their brand and offering in their own channels.

How they did it

  • Installed Triggerbee on didriksons.com for visitor tracking and engagement
  • Published a welcome discount to capture emails and gender
  • Used the email verification feature in Triggerbee to exclude existing subscribers from receiving a discount code.

Triggerbee’s email verification feature checks if the email is an existing subscriber in Voyado before you see the discount code. If you sign up with an email address that already exists as a subscriber, you will see a different message.

“By using Triggerbee we've increased our customer base by over 40% from 12 months ago, and our average order value is €20 higher for purchases made with the discount code. Great tool and top-notch customer service”
Tim AgerblomE-commerce Manager, Didriksons

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