Challenge
Didriksons wanted to promote their products for the rain season to relevant visitors on their website.
How they did it
- Didriksons designed a rain-themed Triggerbee popup campaign
- Created an audience with weather targeting rules (rainy forecast)
- Directed their visitors to the demographic categories using linked buttons
By using the weather targeting feature in Triggerbee, they can reach visitors with much more relevant onsite promotions, specifically catering to weather conditions and forecasts in their location.
