The best SurveyMonkey alternatives in 2026
SurveyMonkey is a general-purpose survey tool, priced per user. If you want feedback from your website visitors, Triggerbee and Qualaroo show surveys on your site to the right people; SurveySparrow and Qualtrics run full CX programs; Google Forms and Tally are free.
Why trust us
Triggerbee is a customer engagement platform, founded in 2015. More than 800 websites use it, including 200+ of the largest retailers in the Nordics. This comparison draws on what we’ve seen first-hand: why brands switched to Triggerbee, and where each tool on this page is strong and where it falls short.
SurveyMonkey alternatives compared
| SurveyMonkey | Triggerbee | Qualaroo | SurveySparrow | Typeform | Zoho Survey | Qualtrics | Tally | Jotform | Google Forms | |
|---|---|---|---|---|---|---|---|---|---|---|
| Plans | ||||||||||
| Best for | General-purpose surveys | Personalizing the whole site with CRM data | Targeted website and in-app surveys | Conversational surveys and CX programs | Conversational forms and research | Teams already on Zoho | Enterprise experience management | Free forms with unlimited responses | All-round forms with payments and workflows | Free, simple surveys |
| Free plan | Partly: Limited responses visible | No | Yes: 50 responses | Yes: 3 surveys, limited responses | Yes: Limited responses | Yes: 10 questions, 100 responses per survey | Not stated | Yes: Unlimited forms and responses, fair use | Yes: 5 forms, 100 submissions a month | Yes: Free with a Google account |
| Starting price | SEK 300/user/mo billed yearly, from 3 users | Pro €210/mo, billed monthly, for up to 250,000 page views | $19.99/mo billed yearly | Billed yearly; price shown on request | $39/mo billed monthly, $28/mo billed yearly | Billed monthly or yearly, see Zoho | Prices on request | Pro €20/mo billed monthly | $39/mo billed monthly, $34/mo billed yearly | Free; part of Google Workspace |
| Features | ||||||||||
| Conditional logic | Yes | Yes: Steps and quiz outcomes by answer | Yes: Branching and skip logic | Yes: Display and skip logic | Yes | Yes: Skip logic | Not stated | Yes | Yes | Yes: Questions based on answers |
| NPS and CSAT | Partly: NPS and CSAT survey types | Yes: NPS, CSAT, CES and ratings, with trends | Yes: NPS, CSAT and CES | Yes: NPS, CSAT and CES suite | Not stated | Yes: NPS, CSAT and CES | Yes: NPS and CSAT dashboards | Partly: Ratings and scales, no NPS reports | Not stated | Not stated |
| Shown on your site by visitor behaviour | Not stated | Yes: Exit intent, scroll, time, audiences, CRM data | Yes: Exit intent, behaviour, identity, location | Partly: Behaviour-triggered micro-surveys | Partly: Embed opens on delay, scroll or exit | Partly: Popup surveys, no behaviour targeting | Yes: Digital intercepts | Partly: Popup forms, no behaviour targeting | Not stated | No: Embed only |
| CRM and email tool data | Not stated | Yes: Lists and segments from Klaviyo, Voyado, Rule, Emarsys and more | Yes: HubSpot, Salesforce on Enterprise | Yes: HubSpot, Salesforce, Zendesk | Yes: HubSpot, Salesforce, Mailchimp | Yes: Zoho CRM | Yes: CRM, Salesforce, Zendesk | Partly: Through Zapier and Make | Partly: 150+ integrations | Partly: Export to Google Sheets |
| AI | Yes: Analyze with AI | Yes: Buzz analyses results, suggests audiences, builds in your style | Yes: AI survey creator, sentiment analysis | Yes: AI follow-ups and theme analysis | Yes: AI form creation and insights | Yes: AI survey creator | Yes: AI follow-ups and analysis | Yes: AI form builder, MCP | Yes: AI forms and agents | Not stated |
| Data | ||||||||||
| Data hosting | US; EU data centre on Enterprise | European Union. GDPR, ISO 27001 | Not stated | Not stated | AWS; EU data centre on Enterprise | Not stated | Not stated | EU | Google Cloud and AWS; regions on Enterprise | Not stated |
1. Triggerbee, for brands that personalize the whole site
Triggerbee identifies your visitors, builds audiences from their behaviour and your CRM data, and shows each audience its own popups, embedded content, surveys and games.
Triggerbee recognises visitors by person from email clicks, forms, logins and checkout: customers average 30%, some reach 60%. Audiences combine CRM lists and segments from tools like Klaviyo, Voyado and Rule with behaviour and weather, and each audience can get its own variant of a campaign.
It has seven formats including embedded content, games, referral programs and NPS and CSAT surveys, with revenue reported per campaign and customer data hosted in the EU. There is no free plan, and product recommendations are limited to fixed products per quiz outcome.
Pro is €210 a month, billed monthly, for up to 250,000 page views, with unlimited team seats.
2. Qualaroo, for targeted website and in-app surveys
Qualaroo, from ProProfs, runs in-app and website nudge surveys.
Qualaroo shows nudge surveys on your site and in apps, targeted by exit intent, behaviour, identity and location, with branching, NPS, CSAT and CES and sentiment analysis.
The free plan allows 50 responses, and HubSpot, Salesforce and SSO are Enterprise only.
Free for 50 responses; Essentials is $19.99 a month billed yearly ($239.88 a year).
3. SurveySparrow, for conversational surveys and CX programs
SurveySparrow is an AI-powered customer feedback platform.
SurveySparrow has an NPS, CSAT and CES suite, display and skip logic, behaviour-triggered micro-surveys on site and in apps, and AI follow-ups and theme analysis.
Paid prices are shown only after you fill in a form, the free plan is small, and it does not state where data is hosted.
Free plan with 3 surveys; Basic is billed yearly, with the price shown on request.
4. Typeform, for conversational forms and research
Typeform builds AI-powered conversational forms and the workflows behind them.
Typeform has conditional logic, score and outcome quizzes, drop-off analysis, native HubSpot, Salesforce and Mailchimp integrations and AI form creation and insights.
Basic allows 100 responses a month, embeds open on delay, scroll or exit but without audience targeting, and an EU data centre is Enterprise only.
Free plan with limited responses; Basic is $39 a month billed monthly, or $28 billed yearly, for 100 responses.
5. Zoho Survey, for teams already on Zoho
Zoho Survey creates surveys, quizzes, polls and feedback forms, connected to Zoho’s apps.
Zoho Survey has 30+ question types, skip logic, 250+ templates, NPS, CSAT and CES, popup surveys, a native Zoho CRM integration and an AI survey creator.
The free plan caps each survey at 10 questions and 100 responses a month, its popups have no behavioural targeting, and it does not state where data is hosted.
Free plan; paid plans are billed monthly or yearly, with prices on Zoho’s pricing page. 7-day Enterprise trial.
6. Qualtrics, for enterprise experience management
Qualtrics is an enterprise experience-management platform.
Qualtrics captures feedback across touchpoints, with digital intercepts on your site, NPS and CSAT dashboards, CRM and helpdesk integrations and AI follow-up questions and analysis.
Prices are on request only, with no free plan or trial on its pricing page.
Prices on request.
7. Tally, for free forms with unlimited responses
Tally is a Belgian form builder with unlimited forms and responses on its free plan.
Tally’s free plan includes conditional logic, multi-page forms, calculations, payments and AI form building, and all form data is stored in Europe.
Its popup forms have no behavioural targeting, there are no NPS or CSAT reports, and CRM tools connect through Zapier or Make.
Free with unlimited forms and responses, within fair use; Pro is €20 a month billed monthly.
8. Jotform, for all-round forms with payments and workflows
Jotform is a no-code form builder with workflow automation and AI agents.
Jotform has conditional logic, payments, reports, 150+ integrations and AI forms and agents, with a full public price table.
The free plan allows 5 forms and 100 submissions a month with Jotform branding, and data-residency choices are Enterprise only.
Bronze is $39 a month billed monthly, or $34 a month billed yearly, for 1,000 submissions.
9. Google Forms, for free, simple surveys
Google Forms builds forms, surveys and quizzes and shows the results as charts.
Google Forms has logic that shows questions based on earlier answers, quizzes, real-time charts and export to Google Sheets.
It can be embedded on a site but not shown as a targeted popup, and it has no NPS or CSAT reporting.
Free with a Google account, and included in Google Workspace.
When Triggerbee is not the right pick
If you send surveys by email or link to a list, such as research panels, employee surveys or event feedback, a survey tool like SurveySparrow, Typeform or Google Forms fits better. Triggerbee is built for surveys on your own website, shown to the right visitor at the right moment and tied to their profile.
+53%higher average order value
“In just 2 months, we gained 10,000+ new email subscribers with Triggerbee.”
Erika SkalmanE-commerce Sales Manager, K-Bygg Read the customer story
Questions about SurveyMonkey alternatives
What is the best SurveyMonkey alternative?
For surveys on your own website, targeted by behaviour and CRM data, Triggerbee or Qualaroo. For a full NPS, CSAT and CES program, SurveySparrow or Qualtrics. For free, simple surveys, Google Forms or Tally.
Is there a free SurveyMonkey alternative?
Yes. Qualaroo, SurveySparrow, Typeform, Zoho Survey, Tally, Jotform and Google Forms have free plans, each with limits; the table above shows them. Triggerbee has no free plan and starts with a demo on your own site.
Which SurveyMonkey alternatives host data in the EU?
Triggerbee and Tally host customer data in the EU. The table shows where each of the others says its data is hosted, or that it does not say.
Sources and method
Triggerbee wrote this page. We compared SurveyMonkey, Qualaroo, SurveySparrow, Typeform, Zoho Survey, Qualtrics, Tally, Jotform, Google Forms from their own public websites and help pages, checked on Nov 9, 2026, and Triggerbee from our product. Spotted something out of date? Tell us and we will correct it.