Challenge
Nudge customers to complete their purchase, while getting more information on pet types.
How they did it
Visitors who are about to leave the checkout and have not provided pet type details before, get an exit-intent popup. If you fill in the form, you get a discount to use when proceeding with the purchase.
This allows them to nudge shoppers closer to a completed purchase, while collecting zero-party data used to provide more relevant communication and offers in the future.
