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ApohemCampaigns & gamification

Apohem’s Product Recommendation Quiz

Quiz start rate
7.3%
Post-quiz conversions (any product)
15%

Challenge
For the summer season, Apohem wanted to help their visitors find a sunblock while simultaneously increasing the awareness and visibility for the broad range of sunblock products.

How they did it
Apohem created a quiz using Triggerbee’s multi-step functionality. They used no opt-in because this guide was intended to increase sales of sunblock. This campaign contains more than 16 different variants in 3 campaigns. Each popup has over 8 steps in them, and once you get to the last step another campaign is triggered based on your quiz results, showing the recommended products.

“With Triggerbee we’re able to create a personalized experience on site, guide our customers to the products they’re looking for and improve conversion.”
Vanessa KuslapHead of Growth

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