# Identify up to 60% of your website visitors

[Get a demo](https://www.triggerbee.com/demo)

Triggerbee automatically identifies the visitors and customers browsing your website, keeps them identified across sessions and devices, and helps you personalize your emails and website for where each person is in the customer journey.

Powering better customer experiences on 800+ websites worldwide

-   ![Didriksons](https://www.triggerbee.com/logos/customers/didriksons.svg)
-   ![Efva Attling](https://www.triggerbee.com/logos/customers/efva-attling.svg)
-   ![Stronger](https://www.triggerbee.com/logos/customers/stronger.svg)
-   ![KICKS](https://www.triggerbee.com/logos/customers/kicks.svg)
-   ![Cervera](https://www.triggerbee.com/logos/customers/cervera.svg)
-   ![Breakit](https://www.triggerbee.com/logos/customers/breakit.svg)
-   ![XXL](https://www.triggerbee.com/logos/customers/xxl.svg)
-   ![Gina Tricot](https://www.triggerbee.com/logos/customers/gina-tricot.svg)
-   ![Outnorth](https://www.triggerbee.com/logos/customers/outnorth.svg)
-   ![Flowlife](https://www.triggerbee.com/logos/customers/flowlife.svg)
-   ![Maya Delorez](https://www.triggerbee.com/logos/customers/maya-delorez.svg)
-   ![Interflora](https://www.triggerbee.com/logos/customers/interflora.svg)
-   ![Nordic Nest](https://www.triggerbee.com/logos/customers/nordic-nest.svg)
-   ![K-Bygg](https://www.triggerbee.com/logos/customers/k-bygg.svg)

## You can’t personalize if you don’t know who’s on your site

-   ### 95% of your traffic looks anonymous, even when it isn’t

    Most sites treat 95% of their traffic as anonymous, or can only personalize for as long as a cookie lives in the browser. Shoppers who browse on several devices show up as separate strangers.

-   ### That breaks the cross-channel experience

    Fewer abandonment emails get triggered, personalized sections of your site fall back to generic views, and you leave revenue on the table.

1.  Starts over

    ### Anonymous

    Visit 1

    Browsed jackets

2.  Starts over

    ### Anonymous

    Visit 2

    Added to cart

3.  Starts over

    ### Anonymous

    Visit 3

    Started checkout

4.  ### Anonymous

    Visit 4

    Left the site

## The difference with Triggerbee ID

Triggerbee identifies your website visitors in three steps.

1.  ### Anonymous

    Visit 1

    Browsed jackets

2.  ### John

    Identify

    Visit 2

    Signed up

3.  ### John

    Recognise

    Visit 3

    Clicked newsletter

4.  ### John

    Adapt

    Visit 4

    Bought the jacket Gold Member

### Most website visitor identification tools identify 5–10% of your traffic. With Triggerbee, you can identify up to 60%.

## Automatically identify visitors and customers browsing your website

Website visitors, subscribers and customers are recognised from logins, newsletter visits, completed purchases and form submissions.

-   ### Newsletter visits

    Anyone clicking through from an email is recognised the moment they land, no login required.

-   ### Logins and checkouts

    Hook identification into your account login, existing forms and checkout with a small snippet.

-   ### Every Triggerbee form

    Sign-ups, surveys and quizzes identify the website visitor automatically and enrich the profile with what they told you.

-   ### Living customer profiles

    Historic activity, web behaviour and interests, purchases, devices and custom properties in a single profile, synced to the same contact in your CRM.

-   ### Audiences from CRM data

    Combine CRM lists, tags and filters with session data like location, device and UTM source to build audiences with precision.

-   ### 100% first-party data

    Only zero- and first-party data your users have given permission for. No third-party cookies, and you own everything in your account.

-   ![Three smiling women in bold KICKS beauty make-up, cheek to cheek.](https://www.triggerbee.com/images/testimonials/kicks-tiina.webp)

    480% higher than average click-through rate on a points reminder.

    ![KICKS](https://www.triggerbee.com/logos/customers/kicks.svg)

    > “Triggerbee helps us capture more club members and email subscribers, while also boosting the use of bonus checks and personal offers. I value how easy it is to create and design campaigns in Triggerbee, and I’ve consistently received helpful advice and support from my contact person.”

    Tiina Tauru Online Visual Merchandiser, KICKS

    [Read the customer story](https://www.triggerbee.com/customers/kicks)

-   ![Friends toasting with wine glasses at a dinner table, with the Cervera logo.](https://www.triggerbee.com/images/home/cervera.avif)

    €130K in assisted sales from one Christmas calendar

    ![Cervera](https://www.triggerbee.com/logos/customers/cervera.svg)

    > “Triggerbee has allowed us to create more personalized popups and campaigns, resulting in higher revenue and a rapidly growing customer base.”

    Felicia Hammar CRM Manager, Cervera

    [Read the customer story](https://www.triggerbee.com/customers/cervera)

-   ![Two people in Didriksons winter parkas walking along a windy coastline.](https://www.triggerbee.com/images/testimonials/didriksons-tim.webp)

    +40% reachable contacts in 12 months

    ![Didriksons](https://www.triggerbee.com/logos/customers/didriksons.svg)

    > “We’ve increased our customer base by over 40% from 12 months ago, and our AoV is €20 higher for purchases made with the promo code distributed with Triggerbee.”

    Tim Agerblom E-commerce Manager, Didriksons

    [Read the customer story](https://www.triggerbee.com/customers/didriksons)

-   ![A K-Bygg employee in a branded work jacket in the warehouse, arms open in welcome.](https://www.triggerbee.com/images/testimonials/k-bygg-erika.webp)

    +53% higher average order value

    ![K-Bygg](https://www.triggerbee.com/logos/customers/k-bygg.svg)

    > “In just 2 months, we gained 10,000+ new email subscribers with Triggerbee.”

    Erika Skalman E-commerce Sales Manager, K-Bygg

    [Read the customer story](https://www.triggerbee.com/customers/k-bygg)

## From anonymous website visitor to known customer

1.  ### Track every interaction with detailed customer profiles

    Store every customer’s data across multiple sessions and devices in a single profile. Always connected and synced to the same contacts in your CRM.

    -   Historic activity
    -   Devices
    -   Web behaviour and interests
    -   Custom properties
    -   Goals such as purchases
    -   Total visits

    [Get a demo](https://www.triggerbee.com/demo)

2.  ### Always in sync with your CRM

    After every visit, Triggerbee syncs interest profiles, behaviour and content dimensions to the same contact in your CRM, so your website, emails and texts all work from the same data.

    -   Interest profiles
    -   Behaviour and goals
    -   Content dimensions
    -   Synced after every visit
    -   Voyado, Rule, Klaviyo, Mailchimp and more
    -   Zapier for everything else

    [See integrations](https://www.triggerbee.com/integrations)

3.  ### Turn CRM data into targetable segments

    Build audiences in Triggerbee from your CRM’s lists and tags. Every Triggerbee profile sends what the visitor does on your site back to the same contact in your CRM: what they view, what they are interested in, the quizzes and forms they fill in, and what they buy.

    -   CRM lists, tags and filters
    -   Views and interests
    -   Form and quiz answers
    -   Share audiences across accounts
    -   Start quick with templates

    [See personalization](https://www.triggerbee.com/use-cases/personalization)

## Choose the plan that fits your needs

Book a demo and we’ll help you pick the plan that fits your team.

-   ### Pro

    Take your customer engagement to the next level

    Best suited to teams that want to engage visitors with forms, surveys, games and personalized content.

    [Book a demo](https://www.triggerbee.com/demo)

    #### Key features in Pro

    -   Web & app experiences: forms, surveys, gamification, referrals, and more
    -   CRM targeting
    -   Behavioral analytics
    -   Personalization
    -   Automations
    -   Customer profiling
    -   Sales analytics
    -   12 integrations + Zapier

-   Enterprise

    ### Success

    Unlimited experiences and hands-on help from our team

    Best suited to larger teams that want unlimited experiences and a dedicated success manager.

    [Book a demo](https://www.triggerbee.com/demo)

    #### Key features in Success

    Everything in Pro, plus:

    -   Dedicated success manager
    -   Customized campaign creation
    -   1:1 onboarding Offered to high-traffic sites and subject to availability. Contact us to learn more.
    -   Done-for-you account set up
    -   Strategic planning
    -   Campaign migration
    -   Implementation help
    -   Access to all new features
    -   Traffic overage grace
    -   Custom SLAs

[See full pricing](https://www.triggerbee.com/pricing)

## Website visitor identification FAQ

**What is website visitor identification?**

Website visitor identification is recognising who is browsing your website: matching anonymous sessions to known contacts in your CRM and building a profile for everyone else, so you can [personalize](https://www.triggerbee.com/use-cases/personalization) and target the individual rather than treating all traffic the same.

**How does Triggerbee identify website visitors?**

Triggerbee identifies website visitors automatically when they click a tracked email link, submit a [Triggerbee form](https://www.triggerbee.com/use-cases/lead-generation), complete a purchase, or land on a URL with an identification parameter. For account logins and existing checkout forms, you add a simple custom identification call. Identified website visitors are then matched to their CRM contact and tracked across sessions and devices.

**How much of our traffic can you identify?**

Customers average 30%, and some reach up to 60%. The rate depends on how many identification points you connect: emails, forms, logins and checkout.

**Is website visitor identification privacy-compliant?**

Yes. Identification is built on your own [first-party data](https://www.triggerbee.com/glossary/first-party-data) and visitor [consent](https://www.triggerbee.com/platform/data-collection), not third-party cookies or data brokers. Your customer data is hosted within the EU, and you own 100% of the data in your account.

**Can I use the same audience across multiple countries or brand accounts?**

Yes. Triggerbee lets you share [audiences](https://www.triggerbee.com/platform/audiences) across all accounts in your account group, so you can maintain a single audience definition and apply it to [campaigns](https://www.triggerbee.com/platform/experiences) running in different markets.

**Do I need a developer to set it up?**

No developer is needed for standard setup. [Connect your CRM](https://www.triggerbee.com/integrations), choose your criteria, and save the [audience](https://www.triggerbee.com/platform/audiences) from the Triggerbee dashboard. Hooking identification into your own login page or checkout requires a small code snippet.

## Explore the rest of the platform

Collect, identify, understand, target, measure: every experience sends new data back to step one. The more you run, the more Triggerbee knows, and the better the next experience performs.

-   [Analytics Explore](https://www.triggerbee.com/platform/analytics)
-   [Audiences Explore](https://www.triggerbee.com/platform/audiences)
-   Experiences Explore

    [Read more](https://www.triggerbee.com/platform/experiences)

## See how Triggerbee turns your customer signals into revenue

[Get a demo](https://www.triggerbee.com/demo)
