# Triggerbee

> Triggerbee is a customer engagement platform and website visitor identification software for websites and apps. It identifies up to 60% of website visitors by person, builds audiences from their behavior and CRM data, and shows each audience the right experience: popups, embedded banners, sign-up forms, surveys and games. Buzz, the AI built into Triggerbee, analyzes results, recommends audiences and builds campaigns, and the Triggerbee MCP server lets ChatGPT, Claude, Gemini and other AI assistants do the same. Key terms: Visitor, Profile, Audience, Experience (campaign), Widget, Goal, Event, Integration, Buzz.

Triggerbee was founded in 2015 and is based in Stockholm, Sweden. More than 800 websites use it, mostly e-commerce, retail and media brands in the Nordics, plus B2B companies. Marketers use it to grow their email lists and membership clubs, personalize their websites and convert more visitors, without help from developers. It connects to 90+ tools, including Klaviyo, Voyado, Rule, Shopify, Centra and HubSpot.

Pricing is by page views per month: Pro from €210 per month, Success from €438 per month (https://www.triggerbee.com/pricing), and three B2B plans from €325 per month (https://www.triggerbee.com/pricing-b2b). Customer data is hosted in the EU, the platform is GDPR and ISO 27001 compliant, and the tracking script loads in under 60 ms. To get started, book a demo at https://www.triggerbee.com/demo. Questions go to info@triggerbee.com.

Every page on this site has a markdown version at the same address with `.md` added (the home page is https://www.triggerbee.com/index.md). The links below point to those versions. Large collections (customer stories, integrations, partners, blog, glossary) are listed by their index page, which links to every item; https://www.triggerbee.com/llms-full.txt lists every page on the site.

## Use Triggerbee with AI agents

- [Triggerbee MCP server](https://help.triggerbee.com/en/articles/16391956-triggerbee-mcp-server): Connect any AI assistant that supports MCP to a Triggerbee account at https://mcp.triggerbee.com/mcp. Read campaign, audience and traffic data, and build or edit campaigns and audiences; every change waits for the user's approval and is logged.
- [Claude connector](https://www.triggerbee.com/integrations/claude.md): The Triggerbee connector in Claude's connector directory. One sign-in covers every account the user can access, so agencies can report on and build for several clients at once.
- [Buzz, Triggerbee AI](https://www.triggerbee.com/ai.md): The AI assistant inside Triggerbee: analyzes data, recommends audiences and builds experiences in the brand's style.

## Documentation

- [Help Center](https://help.triggerbee.com): Full documentation for marketing, development and support teams.
- [Installation methods](https://help.triggerbee.com/en/articles/11067520-installation-methods): Add Triggerbee using Google Tag Manager, script tags or custom JavaScript.
- [Campaign layouts](https://help.triggerbee.com/en/articles/11207008-campaign-layouts): Popup, banner, callout and fullscreen formats.
- [Campaign triggers and targeting](https://help.triggerbee.com/en/articles/11388483-understanding-triggers-and-targeting-in-campaigns): Trigger campaigns on scroll, time on page, inactivity, exit intent or custom events.
- [Embedded campaigns](https://help.triggerbee.com/en/articles/11394235-embedded-campaigns): Add embedded campaigns using placeholder elements or CSS selectors.
- [Intro to audiences](https://help.triggerbee.com/en/articles/11065531-intro-to-audiences): Create segments with filters and logic.
- [Identifying visitors](https://help.triggerbee.com/en/articles/11196911-identifying-visitors): Identify users through form submissions, email clicks or login scripts.
- [Logging goals and events with JavaScript](https://help.triggerbee.com/en/articles/11069633-logging-goals-events-with-javascript): Send custom goals, events and values from code.
- [Campaign statistics](https://help.triggerbee.com/en/articles/11204404-general-campaign-statistics): Campaign views, conversions and A/B test results.

## Platform

- [Triggerbee | Customer Engagement Platform](https://www.triggerbee.com/index.md): Triggerbee helps you engage customers on your website and app with personalized campaigns, signup forms, surveys, and gamification.
- [Buzz, the AI copilot for customer engagement](https://www.triggerbee.com/ai.md): Buzz is the AI built into Triggerbee. It analyzes your data, recommends audiences and builds experiences for you, and works with your own AI through MCP.
- [Analytics & Reporting](https://www.triggerbee.com/platform/analytics.md): Measure experiences against conversions and revenue, see what your customers actually care about with content dimensions, and ask Buzz what changed and what to do next.
- [Audiences & Segmentation](https://www.triggerbee.com/platform/audiences.md): Build audiences from CRM lists, tags and live behaviour like location, device, traffic source and interests. Start from templates and share audiences across markets.
- [Data Collection](https://www.triggerbee.com/platform/data-collection.md): One script tracks behaviour on your site, your CRM and email tools fill in the rest, and consent decides what Triggerbee may use. First-party data, hosted in the EU.
- [Onsite & In-App Experiences](https://www.triggerbee.com/platform/experiences.md): Launch popups, panels, callouts, embedded content, games and surveys on your site and in your app. Target the right audience, build in your brand and send every sign-up to your CRM.
- [Website Visitor Identification Software](https://www.triggerbee.com/platform/identity.md): Website visitor identification software: identify up to 60% of your website visitors, match them to your CRM and personalize for every person.
- [Website Visitor Identification Software for B2B](https://www.triggerbee.com/product/b2b.md): Website visitor identification software for B2B: identify up to 60% of your traffic with person-level ID, not just the company, and sync every lead to your CRM.
- [Personalization for Media & Publishing](https://www.triggerbee.com/product/media-publishing.md): Turn readers into subscribers. Capture emails, get more subscribers to log in and personalize your site based on reader behavior or CRM data. No developers needed.

## Use cases and templates

- [Personalization for E-commerce & Retail](https://www.triggerbee.com/ecommerce.md): Recognise returning shoppers, grow your email and SMS list, rescue carts and turn buyers into members, with onsite campaigns built on your own customer data.
- [Website Gamification](https://www.triggerbee.com/gamification.md): Launch spin-to-win wheels, scratch cards, memory games, mystery discounts, advent calendars and product quizzes on your site. Target the right audience and track every sign-up and sale.
- [Professional Services](https://www.triggerbee.com/professional-services.md): Reach your goals faster with the help of our customer success team: onboarding, training, campaign creation and a dedicated Success Manager.
- [Advent Calendar Campaigns for Your Website](https://www.triggerbee.com/gamification/advent-calendar.md): Launch a branded digital advent calendar with a daily offer behind every door. Bring visitors back each day, grow your list and track the sales every door drives.
- [Memory Game Popups](https://www.triggerbee.com/gamification/memory.md): Add a memory game to your website. Visitors flip cards to match pairs before they sign up or claim a reward. Brand every card, target the right audience and track every sign-up and sale. No code needed.
- [Mystery Discount Popups](https://www.triggerbee.com/gamification/mystery-discount.md): Let visitors reveal a hidden discount or gift with one simple action. Use your own design and rewards, hand out unique coupon codes, target the right audience and track every sign-up and sale. No code needed.
- [Product Recommendation Quiz](https://www.triggerbee.com/gamification/product-recommendation-quiz.md): Build a product recommendation quiz that helps visitors find the right product. Pick the products for every outcome, collect emails and track every sale. No code needed.
- [Scratch Card Popups](https://www.triggerbee.com/gamification/scratch-card.md): Let visitors scratch to reveal a coupon or discount. Match the card to your brand, hand out unique codes, target the right audience and track every sign-up and sale. No code needed.
- [Spin to Win Popups](https://www.triggerbee.com/gamification/spin-to-win.md): Let visitors spin a prize wheel for a reward. Set your own prizes and odds, hand out unique coupon codes, target the right audience and track every sign-up and sale. No code needed.
- [Customer Feedback & Surveys](https://www.triggerbee.com/use-cases/customer-feedback.md): Create on-brand surveys and customer feedback forms for web and app that people actually want to respond to, and feed every answer back into your CRM.
- [Lead Generation & Email Sign-ups](https://www.triggerbee.com/use-cases/lead-generation.md): Grow your email list with sign-up popups, embedded forms and welcome offers. Skip existing subscribers, send new contacts to your CRM and see the revenue each campaign assists.
- [Loyalty & Membership Campaigns](https://www.triggerbee.com/use-cases/loyalty.md): Grow your loyalty club with sign-up campaigns only non-members see, nudge members to log in, remind them of unused rewards and fill the gaps in their profiles.
- [Web & App Personalization](https://www.triggerbee.com/use-cases/personalization.md): Turn sign-ups and CRM data into website audiences, and give every audience its own version of your offers, content and campaigns, on web and app.
- [Referral Marketing](https://www.triggerbee.com/use-cases/referral-marketing.md): Launch referral campaigns on your site: reward the referrer and the friend, share through the phone’s own sharing sheet, and track shares, redemptions and new revenue.

## Pricing and demo

- [Book a demo](https://www.triggerbee.com/demo.md): See Triggerbee in action: a 20–30 minute call with a full product walkthrough and pricing options for your business.
- [Pricing | Triggerbee Personalization Software](https://www.triggerbee.com/pricing.md): See pricing for Triggerbee’s personalization software to help you create personalized website experiences your customers will love.
- [B2B Pricing | Triggerbee Website Visitor Identification](https://www.triggerbee.com/pricing-b2b.md): Pricing for Triggerbee’s B2B plans Bronze, Silver and Gold: website visitor identification and lead generation, priced by your website’s page views.

## Customers and case studies

- [Customer stories](https://www.triggerbee.com/case-studies.md): How brands like KICKS, Cervera, Didriksons and Bubbleroom use Triggerbee to capture more emails, convert more visitors and grow revenue. (Links to all 70.)
- [Cervera customer story](https://www.triggerbee.com/customers/cervera.md): How Cervera grows its membership club and turns members into buyers with personalized campaigns: membership sign-ups, login nudges, a Christmas calendar and post-purchase surveys.
- [Didriksons customer story](https://www.triggerbee.com/customers/didriksons.md): How Didriksons grew its reachable contacts by 40% in 12 months with welcome sign-ups, coupon codes and weather-targeted promotions.
- [K-Bygg customer story](https://www.triggerbee.com/customers/k-bygg.md): How K-Bygg captured 10,000 new email contacts in two months, with a 53% higher average order value from customers using a Triggerbee code.
- [KICKS customer story](https://www.triggerbee.com/customers/kicks.md): How KICKS captures more club members and email subscribers, and gets members to use their bonus checks and personal offers.

## Integrations

- [Integrations](https://www.triggerbee.com/integrations.md): Connect Triggerbee to your email platform, CRM and the rest of your stack: 20 native integrations and over 1,700 connections through Zapier. (Links to all 94.)

## Partners

- [Become a Triggerbee Partner | Agency Partner Program](https://www.triggerbee.com/partner.md): Join the Triggerbee agency partner program. Help your e-commerce and media clients turn visitors into subscribers, members and customers, and earn up to 30% revenue share.
- [Triggerbee partners: agencies and technology partners](https://www.triggerbee.com/partners.md): Find a Triggerbee partner: agencies and consultants who run onsite campaigns, plus the e-commerce and marketing platforms Triggerbee works with. (Links to all 27.)

## Company

- [About Triggerbee | Customer Engagement Platform](https://www.triggerbee.com/about.md): Since 2015, Triggerbee has helped brands in retail, e-commerce, media and B2B turn anonymous visitors into customers they can talk to and sell to again.
- [Careers](https://www.triggerbee.com/career.md): Join Triggerbee, the Customer Engagement Platform used by some of the Nordics’ largest retail and media brands. See open positions or send an open application.
- [PINDEX CX Summit 2026](https://www.triggerbee.com/cx-summit.md): PINDEX CX Summit är ett årligt event i Stockholm med 200+ deltagare om kundupplevelser, personalisering och digital marknadsföring.
- [Webinar: The Blueprint for a Ruthlessly Profitable Christmas Season](https://www.triggerbee.com/webinar-christmas.md): A live webinar with Triggerbee and Custobar on 12 November: turn your expensive Christmas traffic into customers with on-site personalization, email and SMS.

## Free tools

- [A/B Test Calculator](https://www.triggerbee.com/ab-test-calculator.md): A calculator for those conducting A/B tests. Calculate how long you need to run your A/B test to get statistically significant results.
- [Calculate your CAC](https://www.triggerbee.com/calculate-your-cac.md): Calculate your CAC and find out how much you're spending on acquiring customers.
- [Calculate your Conversion Rate](https://www.triggerbee.com/calculate-your-conversion-rate.md): Calculate the conversion rate of your online shop or website quickly and easily with this calculator. Fill in the fields and see the results.
- [Calendar Generator](https://www.triggerbee.com/calendar-generator.md): Build the code for a Triggerbee advent or Black Week calendar: fill in each door, preview it, and copy the script into your calendar campaign.
- [E-commerce Calculator](https://www.triggerbee.com/ecommerce-calculator.md): Use this E-commerce calculator to see how your online shop compares to the industry average.
- [Free Coupon Code Generator | CSV export, no signup, pre/suffix](https://www.triggerbee.com/free-coupon-generator.md): Generate up to 50 000 unique coupon codes for free. Export them as a CSV and import them to Shopify, Klaviyo, WooCommerce and more. No signup required.
- [Free Ecommerce Tools](https://www.triggerbee.com/free-ecommerce-tools.md): Free tools for ecommerce marketers: coupon code and email NPS generators, a UTM link builder, a retail calendar and calculators for CAC, CR and A/B tests.
- [Link Builder Tool | Create trackable links for Free](https://www.triggerbee.com/link-creator.md): Create trackable links for free. Paste your link and give it a name to automatically add UTM tracking parameters, and start tracking clicks!
- [Free Email NPS Survey Generator](https://www.triggerbee.com/nps-generator.md): Generate a simple responsive NPS survey for Mailchimp, Klaviyo, Rule, Active Campaign and more. Free to use. No signup required.
- [The Official Retail Marketing Calendar 2026](https://www.triggerbee.com/retail-marketing-calendar.md): The official Nordic retail marketing calendar contains all the major dates and opportunities you need to keep track of during the year.

## Trust and legal

- [Personuppgiftsavtal](https://www.triggerbee.com/personuppgiftsavtal.md): Triggerbees personuppgiftsavtal: hur Triggerbee AB som personuppgiftsbiträde behandlar personuppgifter för kundens räkning enligt GDPR.
- [Privacy Policy](https://www.triggerbee.com/privacy-policy.md): How Triggerbee AB collects, uses and protects personal data on triggerbee.com, and the rights you have over your own data.
- [Terms of Service](https://www.triggerbee.com/terms-of-service.md): The terms of subscription for the Triggerbee service: subscription period, fees, obligations, support, liability and personal data.

## Comparisons

- [Triggerbee comparisons and reviews](https://www.triggerbee.com/comparisons.md): How Triggerbee compares with Klaviyo, OptiMonk and other tools brands weigh it against, with sources for every claim about another tool. (Links to all 5.)

## Optional

- [Blog](https://www.triggerbee.com/blog.md): Product releases, guides and field reports from the Triggerbee team. (Links to all 66.)
- [Glossary](https://www.triggerbee.com/glossary.md): Definitions of personalization, conversion, and marketing terms used across the Triggerbee platform. (Links to all 13.)
- [PINDEX 2026 — Personalization Index (Nordic Edition)](https://www.triggerbee.com/pindex.md): Personalization Index 2026 is a report with original data on how 200 of the Nordics' largest consumer brands work with personalization and CX.