1.  [Integrations](https://www.triggerbee.com/integrations)
2.  Rule

![Rule logo](https://www.triggerbee.com/images/wordpress/integrations/2022/04/Rule-logo.svg)

# Connect Rule to Triggerbee

Connect Rule to Triggerbee to send new subscribers to Rule, and use your Rule tags and filters to target campaigns on your website.

-   Introduction
-   Features
-   Installation
-   Campaign ideas
-   FAQ

## Triggerbee and Rule

Rule connects to Triggerbee directly. Triggerbee runs the experiences on your website; Rule keeps doing its job as your email platform, now with what your visitors do onsite.

Rule is a platform for marketing automation, newsletters and SMS, built to personalise communication across the customer journey.

## What you can do

-   ### Send sign-ups to Rule

    Forms in Triggerbee campaigns add new contacts to the Rule list you choose, with each form field mapped to a field in Rule.

-   ### Target campaigns with Rule data

    Build audiences from what a visitor belongs to in Rule, and show subscribers and non-subscribers different campaigns.

-   ### Recognise subscribers from your emails

    When a subscriber clicks through from a Rule email, Triggerbee can identify them and tie their visit to their profile.

-   ### Keep contact profiles current

    Update contact fields in Rule with what Triggerbee learns on your website, ready for segmentation and automation.

Actions available for Rule in Triggerbee automations:

-   Add tags
-   Remove tags
-   Update field

## Set up Rule

1.  Get your credentials from Rule — an API key or a login, depending on the platform. The setup guide shows where to find them.
2.  In Triggerbee, open Apps & Integrations and connect Rule.
3.  Add Rule to the forms in your campaigns and map each field.
4.  Build audiences from your Rule data and use them to target campaigns.

-   [Read the setup guide](https://help.triggerbee.com/en/articles/11058575-integrating-with-rule)

## Campaign ideas for Rule

-   [Gamification for Rule](https://www.triggerbee.com/integrations/gamification-for-rule)
-   [Promotions for Rule](https://www.triggerbee.com/integrations/promotions-for-rule)
-   [Referral marketing for Rule](https://www.triggerbee.com/integrations/referral-marketing-for-rule)
-   [Sign up forms for Rule](https://www.triggerbee.com/integrations/sign-up-forms-for-rule)
-   [Website surveys for Rule](https://www.triggerbee.com/integrations/website-surveys-for-rule)

## Questions

### Do visitors need to be identified to target them with Rule data?

Yes. Triggerbee can only match a visitor to Rule once it [knows who they are](https://www.triggerbee.com/platform/identity) — for example after they click a link in your email or submit a form.

![Rule logo](https://www.triggerbee.com/images/wordpress/integrations/2022/04/Rule-logo.svg)

Rule [rule.io](https://www.rule.io/)

**Category**

- Email & CRM

**Connection**

- Direct

[Read the setup guide](https://help.triggerbee.com/en/articles/11058575-integrating-with-rule) [Get a demo](https://www.triggerbee.com/demo)

## See Triggerbee working with your stack

[Get a demo](https://www.triggerbee.com/demo)