1.  [Integrations](https://www.triggerbee.com/integrations)
2.  Mailchimp

![Mailchimp logo](https://www.triggerbee.com/images/wordpress/integrations/2022/04/Mailchimp-Logo.svg)

# Connect Mailchimp to Triggerbee

Connect Mailchimp to Triggerbee to send sign-ups to your audience, target website campaigns by list and tag, and recognise subscribers when they visit.

-   Introduction
-   Features
-   Installation
-   Campaign ideas
-   FAQ

## Triggerbee and Mailchimp

Mailchimp connects to Triggerbee directly. Triggerbee runs the experiences on your website; Mailchimp keeps doing its job as your email platform, now with what your visitors do onsite.

Mailchimp is an all-in-one marketing platform for managing contacts, designing campaigns and analysing the results.

## What you can do

-   ### Send sign-ups to Mailchimp

    Forms in Triggerbee campaigns add new contacts to the Mailchimp list you choose, with each form field mapped to a field in Mailchimp.

-   ### Target campaigns with Mailchimp data

    Build audiences from what a visitor belongs to in Mailchimp, and show subscribers and non-subscribers different campaigns.

-   ### Recognise subscribers from your emails

    When a subscriber clicks through from a Mailchimp email, Triggerbee can identify them and tie their visit to their profile.

-   ### Keep contact profiles current

    Update contact fields in Mailchimp with what Triggerbee learns on your website, ready for segmentation and automation.

Actions available for Mailchimp in Triggerbee automations:

-   Add email to list
-   Add tag(s) to subscriber
-   Remove tag(s) from subscriber
-   Update field

## Set up Mailchimp

1.  Get your credentials from Mailchimp — an API key or a login, depending on the platform. The setup guide shows where to find them.
2.  In Triggerbee, open Apps & Integrations and connect Mailchimp.
3.  Add Mailchimp to the forms in your campaigns and map each field.
4.  Build audiences from your Mailchimp data and use them to target campaigns.

-   [Read the setup guide](https://help.triggerbee.com/en/articles/11059054-integrating-with-mailchimp)

## Campaign ideas for Mailchimp

-   [Gamification for Mailchimp](https://www.triggerbee.com/integrations/gamification-for-mailchimp)
-   [Promotions for Mailchimp](https://www.triggerbee.com/integrations/promotions-for-mailchimp)
-   [Referral marketing for Mailchimp](https://www.triggerbee.com/integrations/referral-marketing-for-mailchimp)
-   [Sign up forms for Mailchimp](https://www.triggerbee.com/integrations/sign-up-forms-for-mailchimp)
-   [Website surveys for Mailchimp](https://www.triggerbee.com/integrations/website-surveys-for-mailchimp)

## Questions

### Do visitors need to be identified to target them with Mailchimp data?

Yes. Triggerbee can only match a visitor to Mailchimp once it [knows who they are](https://www.triggerbee.com/platform/identity) — for example after they click a link in your email or submit a form.

![Mailchimp logo](https://www.triggerbee.com/images/wordpress/integrations/2022/04/Mailchimp-Logo.svg)

Mailchimp [mailchimp.com](https://mailchimp.com/)

**Category**

- Email & CRM

**Connection**

- Direct

[Read the setup guide](https://help.triggerbee.com/en/articles/11059054-integrating-with-mailchimp) [Get a demo](https://www.triggerbee.com/demo)

## See Triggerbee working with your stack

[Get a demo](https://www.triggerbee.com/demo)