1.  [Customer stories](https://www.triggerbee.com/case-studies)
2.  Didriksons

![Didriksons](https://www.triggerbee.com/logos/customers/didriksons.svg)

# How Didriksons grew its customer base by 40% in a year

Didriksons, the Swedish outdoor clothing brand, uses Triggerbee to welcome new visitors with a sign-up offer, hand out unique coupon codes, and match promotions to the weather where each visitor is.

**reachable contacts in 12 months**

- +40%

**higher order value with a Triggerbee code**

- €20

Automatically translated and dubbed using AI

Didriksons customer story video with William Wenke, CRM Manager

**Industry**

- Outdoor apparel

**Campaigns**

- 3

**Website**

- [didriksons.com](https://didriksons.com/)

## In this story

-   Didriksons Welcome Signup Popup
-   Didriksons Welcome Discount Popup
-   Didriksons Weather Targeted Promotion

[Get a demo](https://www.triggerbee.com/demo)

> “We’ve increased our customer base by over 40% from 12 months ago, and our AoV is €20 higher for purchases made with the promo code distributed with Triggerbee.”

Tim Agerblom E-commerce Manager, Didriksons

## Didriksons Welcome Signup Popup

![Screenshot: Didriksons Welcome Signup Popup, as shown on the live website.](https://www.triggerbee.com/images/wordpress/case-studies/2024/11/didrikwelcomesignup1-scaled.webp)

**Challenge**
Didriksons wanted to grow their email list and capture potential customers who visited their website but did not make a purchase. They also wanted to increase the awareness of their brand and offering in their own channels.

**How they did it**

-   Installed Triggerbee on didriksons.com for visitor tracking and engagement
-   Published a welcome discount to capture emails and gender
-   Used the email verification feature in Triggerbee to exclude existing subscribers from receiving a discount code.
-   Setup revenue tracking for sales metrics.

Triggerbee’s email verification feature checks if the email is an existing subscriber in [Voyado](https://triggerbee.com/integrations/voyado/) before you see the discount code. If you sign up with an email address that already exists as a subscriber, you will see a different message.

By tracking revenue in Triggerbee, the promotion is calculated to have assisted sales of **254 000 SEK** for Didriksons.

[See the full campaign](https://www.triggerbee.com/case-studies/didriksons-welcome-signup-popup)

## Didriksons Welcome Discount Popup

![Screenshot: Didriksons Welcome Discount Popup, as shown on the live website.](https://www.triggerbee.com/images/wordpress/case-studies/2023/09/desktop2.png)

**Challenge**
Didriksons wanted to grow their email list and capture potential customers who visited their website but did not make a purchase. They also wanted to increase the awareness of their brand and offering in their own channels.

**How they did it**

-   Installed Triggerbee on didriksons.com for visitor tracking and engagement
-   Published a welcome discount to capture emails and gender
-   Used the email verification feature in Triggerbee to exclude existing subscribers from receiving a discount code.

Triggerbee’s email verification feature checks if the email is an existing subscriber in [Voyado](https://triggerbee.com/integrations/voyado/) before you see the discount code. If you sign up with an email address that already exists as a subscriber, you will see a different message.

[See the full campaign](https://www.triggerbee.com/case-studies/welcome-discount-with-coupon-code)

## Didriksons Weather Targeted Promotion

![Screenshot: Didriksons Weather Targeted Promotion, as shown on the live website.](https://www.triggerbee.com/images/wordpress/case-studies/2024/11/httpswww.didriksons.comsetb-widget-preview124736tb-nocachetrue-1.webp)

**Challenge**
Didriksons wanted to promote their products for the rain season to relevant visitors on their website.

**How they did it**

-   Didriksons designed a rain-themed Triggerbee popup campaign
-   Created an audience with weather targeting rules (rainy forecast)
-   Directed their visitors to the demographic categories using linked buttons

By using the weather targeting feature in Triggerbee, they can reach visitors with much more relevant onsite promotions, specifically catering to weather conditions and forecasts in their location.

[See the full campaign](https://www.triggerbee.com/case-studies/didriksons-weather-targeted-promotion)

## Campaigns by Didriksons

-   ![Didriksons](https://www.triggerbee.com/logos/customers/didriksons.svg)Lead generation Didriksons Welcome Signup Popup Didriksons wanted to grow their email list and capture potential customers who visited their website but did not make a purchase.

    [Read more](https://www.triggerbee.com/case-studies/didriksons-welcome-signup-popup)

-   ![Didriksons](https://www.triggerbee.com/logos/customers/didriksons.svg)Lead generation Didriksons Welcome Discount Popup Didriksons wanted to grow their email list and capture potential customers who visited their website but did not make a purchase.

    [Read more](https://www.triggerbee.com/case-studies/welcome-discount-with-coupon-code)

-   ![Didriksons](https://www.triggerbee.com/logos/customers/didriksons.svg)Personalization Didriksons Weather Targeted Promotion Didriksons wanted to promote their products for the rain season to relevant visitors on their website.

    [Read more](https://www.triggerbee.com/case-studies/didriksons-weather-targeted-promotion)

## See what Triggerbee could do on your site

[Get a demo](https://www.triggerbee.com/demo)