# The best Typeform alternatives in 2026

Written by Felix Langlet, Head of Marketing at Triggerbee · Facts checked Nov 9, 2026

Typeform makes conversational forms, but its plans limit responses and its embeds have no audience targeting. Tally is free with unlimited responses, Jotform and Paperform add payments, Outgrow adds calculators, and Triggerbee shows forms, quizzes and surveys on your site to the right audience at the right moment.

## Why trust us

Triggerbee is a customer engagement platform, founded in 2015. More than 800 websites use it, including 200+ of the largest retailers in the Nordics. This comparison draws on what we’ve seen first-hand: why brands switched to Triggerbee, and where each tool on this page is strong and where it falls short.

## Typeform alternatives compared

|  | Typeform | Triggerbee | Tally | Jotform | Paperform | Outgrow | Formstack | Sleeknote | OptiMonk |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| **Plans** |  |  |  |  |  |  |  |  |  |
| Best for | Conversational forms and research | Personalizing the whole site with CRM data | Free forms with unlimited responses | All-round forms with payments and workflows | Forms that take payments and signatures | Calculators and outcome quizzes | Workflow-heavy forms in larger teams | Popups and games on a small budget | Shopify stores wanting AI-built popups |
| Free plan | Yes: Limited responses | No | Yes: Unlimited forms and responses, fair use | Yes: 5 forms, 100 submissions a month | Yes: 30 submissions a month | Yes: 4 pieces, 100 leads a month | No: 14-day free trial | No: 14-day free trial | Yes: 10,000 page views a month |
| Starting price | $39/mo billed monthly, $28/mo billed yearly | Pro €210/mo, billed monthly, for up to 250,000 page views | Pro €20/mo billed monthly | $39/mo billed monthly, $34/mo billed yearly | Pro $49/mo billed yearly | $22/mo billed monthly, $14/mo billed yearly | Forms $83/mo billed yearly | €62/mo billed monthly, €49/mo billed yearly | $29/mo billed monthly, $19/mo billed yearly |
| **Features** |  |  |  |  |  |  |  |  |  |
| Conditional logic | Yes | Yes: Steps and quiz outcomes by answer | Yes | Yes | Yes | Yes: Branching, on paid plans | Yes: Conditional routing | Not stated | Not stated |
| Quizzes and calculators | Yes: Score and outcome quizzes | Yes: Product quiz with outcomes | Partly: Calculations | Not stated | Yes: Scoring on Pro | Yes: Quizzes and calculators | Not stated | Yes: Quiz, multiple-choice quiz | Partly: Quiz popups |
| NPS and CSAT | Not stated | Yes: NPS, CSAT, CES and ratings, with trends | Partly: Ratings and scales, no NPS reports | Not stated | Not stated | Partly: Ratings, no NPS reports | Not stated | Partly: Feedback fields, no NPS or CSAT | Partly: NPS questions, no NPS or CSAT dashboard |
| Shown on your site by visitor behaviour | Partly: Embed opens on delay, scroll or exit | Yes: Exit intent, scroll, time, audiences, CRM data | Partly: Popup forms, no behaviour targeting | Not stated | Partly: Embed only | Partly: Popup or slide-in, no behaviour targeting | Not stated | Yes: Exit intent, scroll, time, UTM, basket | Yes: Exit intent, scroll, inactivity, cart |
| CRM and email tool data | Yes: HubSpot, Salesforce, Mailchimp | Yes: Lists and segments from Klaviyo, Voyado, Rule, Emarsys and more | Partly: Through Zapier and Make | Partly: 150+ integrations | Partly: Through Zapier, Make and native apps | Yes: HubSpot, ActiveCampaign, Mailchimp | Yes: Salesforce, HubSpot, Dynamics | Partly: Hide from newsletter subscribers | Partly: Klaviyo lists and segments |
| AI | Yes: AI form creation and insights | Yes: Buzz analyses results, suggests audiences, builds in your style | Yes: AI form builder, MCP | Yes: AI forms and agents | Yes: AI form creation | Not stated | Yes: AI form builder | Yes: Chat with campaign data (beta) | Yes: AI agent builds and publishes popups |
| **Data** |  |  |  |  |  |  |  |  |  |
| Data hosting | AWS; EU data centre on Enterprise | European Union. GDPR, ISO 27001 | EU | Google Cloud and AWS; regions on Enterprise | US; EU on Enterprise | AWS, region not stated | Not stated | EU (AWS, Google Cloud) | Frankfurt, Germany |

## 1\. Triggerbee, for brands that personalize the whole site

Triggerbee identifies your visitors, builds audiences from their behaviour and your CRM data, and shows each audience its own popups, embedded content, surveys and games.

Triggerbee recognises visitors by person from email clicks, forms, logins and checkout: customers average 30%, some reach 60%. Audiences combine CRM lists and segments from tools like Klaviyo, Voyado and Rule with behaviour and weather, and each audience can get its own variant of a campaign.

It has seven formats including embedded content, games, referral programs and NPS and CSAT surveys, with revenue reported per campaign and customer data hosted in the EU. There is no free plan, and product recommendations are limited to fixed products per quiz outcome.

[Pro is €210 a month](https://www.triggerbee.com/pricing), billed monthly, for up to 250,000 page views, with unlimited team seats.

## 2\. Tally, for free forms with unlimited responses

Tally is a Belgian form builder with unlimited forms and responses on its free plan.

Tally’s free plan includes conditional logic, multi-page forms, calculations, payments and AI form building, and all form data is stored in Europe.

Its popup forms have no behavioural targeting, there are no NPS or CSAT reports, and CRM tools connect through Zapier or Make.

Free with unlimited forms and responses, within fair use; Pro is €20 a month billed monthly.

## 3\. Jotform, for all-round forms with payments and workflows

Jotform is a no-code form builder with workflow automation and AI agents.

Jotform has conditional logic, payments, reports, 150+ integrations and AI forms and agents, with a full public price table.

The free plan allows 5 forms and 100 submissions a month with Jotform branding, and data-residency choices are Enterprise only.

Bronze is $39 a month billed monthly, or $34 a month billed yearly, for 1,000 submissions.

## 4\. Paperform, for forms that take payments and signatures

Paperform builds forms that handle payments, contracts and workflows.

Paperform has multi-page forms, conditional logic and payments on every plan, scoring for quizzes, e-signatures and unlimited users.

Forms are embedded rather than shown as targeted popups, analytics and scoring are paid features, and data is stored in the US unless you are on Enterprise.

Free for 30 submissions a month; Pro is $49 a month billed yearly.

## 5\. Outgrow, for calculators and outcome quizzes

Outgrow builds interactive content: calculators, quizzes, polls, forms and assessments.

Outgrow’s strength is calculators with real formulas and outcome quizzes, with branching, funnel charts per question and native HubSpot, ActiveCampaign and Mailchimp integrations.

Logic is on paid plans only, popups have no behavioural targeting, and the free plan keeps Outgrow branding.

Free for 4 pieces and 100 leads a month; Freelancer Limited is $22 a month billed monthly, or $14 billed yearly.

## 6\. Formstack, for workflow-heavy forms in larger teams

Formstack is a no-code form builder that automates data collection into workflows.

Formstack has multi-step workflows with conditional routing, 300+ integrations including Salesforce, HubSpot and Microsoft Dynamics, and AI form building.

There is no free plan, the entry plan has one builder user, and its site does not state where data is hosted.

Forms is $83 a month billed yearly. 14-day free trial.

## 7\. Sleeknote, for popups and games on a small budget

Sleeknote is a Danish popup and gamification tool for online stores.

Sleeknote has popups, slide-ins, teasers and full screen, one of the broadest sets of games (spin to win, scratch, calendars, quizzes, mini games) and revenue attribution, with data hosted in the EU.

It targets on the current visit rather than CRM segments, keeps no visitor profile across sessions and has no NPS, CSAT or referral features.

Core is €62 a month billed monthly, or €49 billed yearly, for 25,000 visitors; games come in the Core + Gamification plan from €85 billed monthly. 14-day free trial.

## 8\. OptiMonk, for Shopify stores that want AI-built popups

OptiMonk is a popup builder for online stores with an AI agent that designs, writes and publishes campaigns.

OptiMonk does popups and fullscreen overlays well, with lucky wheels, scratch cards, dynamic product recommendations and deep testing, including holdout groups and multivariate tests. Every plan has every feature.

By its own comparison it has no embeds or bars, no referral program and no person-level visitor journey, and CRM targeting is limited to Klaviyo lists and segments.

Free up to 10,000 page views; Essential is $29 a month billed monthly, or $19 a month billed yearly, for 20,000 page views.

## When Triggerbee is not the right pick

If you need standalone forms you share by link, such as applications, registrations or research, a form builder like Tally, Jotform or Paperform fits better and costs less. Triggerbee is built for forms on your own website, shown to the right visitor and connected to your CRM.

-   ![Two people in Didriksons winter parkas walking along a windy coastline.](https://www.triggerbee.com/images/testimonials/didriksons-tim.webp)

    +40% reachable contacts in 12 months

    ![Didriksons](https://www.triggerbee.com/logos/customers/didriksons.svg)

    > “We’ve increased our customer base by over 40% from 12 months ago, and our AoV is €20 higher for purchases made with the promo code distributed with Triggerbee.”

    Tim Agerblom E-commerce Manager, Didriksons

    [Read the customer story](https://www.triggerbee.com/customers/didriksons)

-   ![Friends toasting with wine glasses at a dinner table, with the Cervera logo.](https://www.triggerbee.com/images/home/cervera.avif)

    €130K in assisted sales from one Christmas calendar

    ![Cervera](https://www.triggerbee.com/logos/customers/cervera.svg)

    > “Triggerbee has allowed us to create more personalized popups and campaigns, resulting in higher revenue and a rapidly growing customer base.”

    Felicia Hammar CRM Manager, Cervera

    [Read the customer story](https://www.triggerbee.com/customers/cervera)

-   ![A K-Bygg employee in a branded work jacket in the warehouse, arms open in welcome.](https://www.triggerbee.com/images/testimonials/k-bygg-erika.webp)

    +53% higher average order value

    ![K-Bygg](https://www.triggerbee.com/logos/customers/k-bygg.svg)

    > “In just 2 months, we gained 10,000+ new email subscribers with Triggerbee.”

    Erika Skalman E-commerce Sales Manager, K-Bygg

    [Read the customer story](https://www.triggerbee.com/customers/k-bygg)

-   ![Three smiling women in bold KICKS beauty make-up, cheek to cheek.](https://www.triggerbee.com/images/testimonials/kicks-tiina.webp)

    480% higher than average click-through rate on a points reminder

    ![KICKS](https://www.triggerbee.com/logos/customers/kicks.svg)

    > “Triggerbee helps us capture more club members and email subscribers, while also boosting the use of bonus checks and personal offers.”

    Tiina Tauru Online Visual Merchandiser, KICKS

    [Read the customer story](https://www.triggerbee.com/customers/kicks)

## Questions about Typeform alternatives

**What is the best Typeform alternative?**

For free forms with unlimited responses, Tally. For payments and signatures, Paperform or Jotform. For forms, quizzes and surveys on your own site, targeted by behaviour and CRM data, Triggerbee.

**Is there a free Typeform alternative?**

Yes. Tally, Jotform, Paperform, Outgrow and OptiMonk have free plans, each with limits; the table above shows them. Triggerbee has no free plan and starts with a demo on your own site.

**Which Typeform alternatives host data in the EU?**

Triggerbee, Tally, Sleeknote and OptiMonk host customer data in the EU. The table shows where each of the others says its data is hosted, or that it does not say.

## Sources and method

Triggerbee wrote this page. We compared Typeform, Tally, Jotform, Paperform, Outgrow, Formstack, Sleeknote, OptiMonk from their own public websites and help pages, checked on Nov 9, 2026, and Triggerbee from our product. Spotted something out of date? [Tell us](mailto:info@triggerbee.com) and we will correct it.

1.  [Typeform pricing](https://www.typeform.com/pricing/)
2.  [Tally pricing](https://tally.so/pricing)
3.  [Tally features](https://tally.so/features)
4.  [Jotform pricing](https://www.jotform.com/pricing/)
5.  [Paperform pricing](https://paperform.com/pricing/)
6.  [Outgrow pricing](https://outgrow.co/pricing)
7.  [Outgrow features](https://outgrow.co/features/)
8.  [Formstack pricing](https://www.formstack.com/pricing)
9.  [Sleeknote pricing](https://sleeknote.com/pricing)
10.  [Sleeknote features](https://sleeknote.com/features)
11.  [OptiMonk pricing](https://www.optimonk.com/pricing/)
12.  [OptiMonk features](https://www.optimonk.com/features/)

## See how Triggerbee personalizes your own site

[Get a demo](https://www.triggerbee.com/demo)
