# OptiMonk vs Triggerbee Written by Felix Langlet, Head of Marketing at Triggerbee · Facts checked Nov 9, 2026 OptiMonk is a popup builder for online stores, with a free plan and an AI agent that builds campaigns for you. Triggerbee is built to personalize the whole site: it recognises visitors by person, uses your CRM data, and changes content in the page, not only in popups. ## Why trust us Triggerbee is a customer engagement platform, founded in 2015. More than 800 websites use it, including 200+ of the largest retailers in the Nordics. This comparison draws on what we’ve seen first-hand: why brands switched to Triggerbee, and where each tool on this page is strong and where it falls short. **Built for** - OptiMonk: Popups for online stores - Triggerbee: Personalizing the whole site **Priced by** - OptiMonk: Page views. From $29/mo billed monthly, $19/mo billed yearly - Triggerbee: Page views. Pro €210/mo, billed monthly **Free plan** - OptiMonk: Yes, up to 10,000 page views - Triggerbee: No. Book a demo **Customer data stored in** - OptiMonk: Frankfurt, Germany - Triggerbee: European Union ## OptiMonk vs Triggerbee, feature by feature | | OptiMonk | Triggerbee | | --- | --- | --- | | **Campaigns** | | | | Formats | Partly: Popup, fullscreen | Yes: Popup, fullscreen, panel, callout, edges, embedded, sticky | | Embedded content and bars | No: No embeds or bars, by OptiMonk’s own comparison | Yes: In any spot on the page, by placeholder or CSS selector | | Games | Yes: Lucky wheel, scratch cards, pick a gift | Yes: Spin to win, memory, scratch cards, calendars, product quiz and more | | Surveys and NPS | Partly: NPS and star ratings, no NPS or CSAT dashboard | Yes: NPS, CSAT, CES and ratings, with trends | | Referral programs | No | Yes: Rewards for both referrer and friend | | Product recommendations | Yes: Picked by you or live per visitor | Partly: Fixed products per quiz outcome, from a connected sheet | | **Targeting and identification** | | | | Triggers | Yes: Exit intent, scroll, time, pages per visit, inactivity, custom events | Yes: Exit intent, scroll, time, page views, inactivity, custom events | | Cart and order data | Yes: Cart value and contents | Yes: Purchases, and Shopify order history | | CRM lists and segments | Partly: Klaviyo lists and segments | Yes: Lists and segments from Klaviyo, Voyado, Rule, Emarsys and more | | Location | Partly: Country | Yes: Location, plus weather up to ten days ahead | | Visitor identification | Partly: New or returning, no person-level journey | Yes: Customers average 30%, some up to 60% | | **Testing, analytics and AI** | | | | A/B testing | Yes: Variants, holdout group, multivariate | Yes: Two versions, winner decided by your goal | | Revenue per campaign | Yes | Yes: Within 7 days of a credited interaction | | AI | Yes: AI agent designs, writes and publishes popups | Yes: Buzz analyses results, suggests audiences, builds in your style | | MCP server for AI assistants | Yes: Build popups from Claude or ChatGPT | Yes: Read and build, every change approved and logged | | **Platform and price** | | | | Shopify | Yes: App in the Shopify App Store | Yes: App in the Shopify App Store | | Data hosting | Frankfurt, Germany | European Union. GDPR, ISO 27001 | | Free plan | Yes: Up to 10,000 page views | No | | Starting price | Essential $29/mo billed monthly, $19/mo billed yearly, for 20,000 page views | Pro €210/mo, billed monthly, for up to 250,000 page views | ## OptiMonk vs Triggerbee: campaigns and formats OptiMonk focuses on popups and fullscreen overlays. Triggerbee also changes the page itself, with embedded content, panels, edge tabs and sticky callouts. OptiMonk’s own comparison says it has no direct equivalent to bars and embeds. It does popups well, with lucky wheels, scratch cards, surveys and dynamic product recommendations from your store. Triggerbee has seven formats and puts [embedded content](https://www.triggerbee.com/platform/experiences) anywhere on the page: a banner on the category page, a referral block on the account page, a quiz in the product flow. Beyond that you get [referral programs](https://www.triggerbee.com/use-cases/referral-marketing) and [surveys](https://www.triggerbee.com/use-cases/customer-feedback) with NPS and CSAT trends, which OptiMonk does not offer. Edge: Triggerbee ## OptiMonk vs Triggerbee: targeting and identification Both trigger on behaviour and cart data. Triggerbee adds person-level identification, CRM data from many tools, and weather. OptiMonk targets on exit intent, scroll, time, pages per visit, inactivity, cart value and contents, traffic source, country and Klaviyo lists and segments. Triggerbee [identifies visitors by person](https://www.triggerbee.com/platform/identity) from email clicks, forms, logins and checkout, and keeps them identified across sessions and devices: customers average 30%, some reach 60%. You target on lists and segments from Klaviyo, Voyado, Rule, Emarsys and other native integrations, on [weather](https://www.triggerbee.com/platform/audiences) up to ten days ahead, and on everything a visitor has done before. Edge: Triggerbee ## OptiMonk vs Triggerbee: testing and analytics OptiMonk has deeper testing, with holdout groups and multivariate tests. Triggerbee shows more about who your visitors are and how each audience behaves. OptiMonk can hold back a share of visitors to measure the lift of a campaign, and test many variants at once. Triggerbee runs A/B tests on two versions, decided by your goal, with revenue beside the result. Triggerbee’s [analytics](https://www.triggerbee.com/platform/analytics) go past the campaign: drop-off between steps, coupon redemptions, assisted sales, and anonymous, identified and logged-in visitors compared on visits, purchases and revenue. Edge: depends on your needs ## OptiMonk vs Triggerbee: AI Both have AI that builds campaigns and an MCP server for AI assistants. OptiMonk’s agent goes furthest on building; Triggerbee’s Buzz also analyses your results and suggests audiences. OptiMonk’s AI agent designs, writes and publishes a popup from a description. [Buzz](https://www.triggerbee.com/ai) in Triggerbee analyses your data, points out missed opportunities, suggests audiences with their reach, and prepares experiences in your brand style. Through the Triggerbee MCP server, Claude, ChatGPT or Gemini can read results and build campaigns, with every change approved and logged. Edge: depends on your needs ## OptiMonk vs Triggerbee: pricing OptiMonk is cheaper at every traffic level and has a free plan. Triggerbee costs more and includes identification, personalization and referrals that OptiMonk does not offer. OptiMonk is free up to 10,000 page views, then from $29 a month billed monthly ($19 a month billed yearly) for 20,000 page views, with no features held back between plans. Triggerbee [Pro starts at €210 a month](https://www.triggerbee.com/pricing), billed monthly, for up to 250,000 page views, with unlimited team seats. There is no free plan; you start with a demo on your own site. Edge: depends on your needs ## Where OptiMonk is the better pick If you run a smaller Shopify store and want popups with lucky wheels, product recommendations and solid testing at a low price, OptiMonk is the easier start: it is free up to 10,000 page views, and its AI agent can have a campaign live in minutes. Its holdout and multivariate testing also go further than Triggerbee’s A/B tests. - ![Friends toasting with wine glasses at a dinner table, with the Cervera logo.](https://www.triggerbee.com/images/home/cervera.avif) €130K in assisted sales from one Christmas calendar ![Cervera](https://www.triggerbee.com/logos/customers/cervera.svg) > “Triggerbee has allowed us to create more personalized popups and campaigns, resulting in higher revenue and a rapidly growing customer base.” Felicia Hammar CRM Manager, Cervera [Read the customer story](https://www.triggerbee.com/customers/cervera) - ![Two people in Didriksons winter parkas walking along a windy coastline.](https://www.triggerbee.com/images/testimonials/didriksons-tim.webp) +40% reachable contacts in 12 months ![Didriksons](https://www.triggerbee.com/logos/customers/didriksons.svg) > “We’ve increased our customer base by over 40% from 12 months ago, and our AoV is €20 higher for purchases made with the promo code distributed with Triggerbee.” Tim Agerblom E-commerce Manager, Didriksons [Read the customer story](https://www.triggerbee.com/customers/didriksons) - ![A K-Bygg employee in a branded work jacket in the warehouse, arms open in welcome.](https://www.triggerbee.com/images/testimonials/k-bygg-erika.webp) +53% higher average order value ![K-Bygg](https://www.triggerbee.com/logos/customers/k-bygg.svg) > “In just 2 months, we gained 10,000+ new email subscribers with Triggerbee.” Erika Skalman E-commerce Sales Manager, K-Bygg [Read the customer story](https://www.triggerbee.com/customers/k-bygg) - ![Three smiling women in bold KICKS beauty make-up, cheek to cheek.](https://www.triggerbee.com/images/testimonials/kicks-tiina.webp) 480% higher than average click-through rate on a points reminder ![KICKS](https://www.triggerbee.com/logos/customers/kicks.svg) > “Triggerbee helps us capture more club members and email subscribers, while also boosting the use of bonus checks and personal offers.” Tiina Tauru Online Visual Merchandiser, KICKS [Read the customer story](https://www.triggerbee.com/customers/kicks) ## Questions about OptiMonk and Triggerbee **Does Triggerbee have a Shopify app?** Yes. Triggerbee is in the Shopify App Store, turns on as an app embed without code, and tracks purchases and revenue automatically. Some comparisons still say it needs a script tag in theme.liquid; that is out of date. **What does Triggerbee cost?** Pro starts at €210 a month, billed monthly, for up to 250,000 page views, and Success at €438 a month, billed monthly. Prices like €49 a month are from older plans. See [pricing](https://www.triggerbee.com/pricing). **Can OptiMonk embed content in the page?** According to OptiMonk’s own comparison, it has no direct equivalent to bars and embeds. Triggerbee places embedded content anywhere on the page, by placeholder or CSS selector. **Where is my data stored?** Both keep data in the EU. OptiMonk stores collected data in Frankfurt, with graphics on a CDN. Triggerbee hosts customer data in the EU and is GDPR and ISO 27001 compliant. **Which is better for personalization?** Triggerbee. It identifies visitors by person, targets on CRM data from many tools, shows each audience its own variant and changes content in the page. OptiMonk personalizes popups by behaviour, cart and Klaviyo segments. ## Sources and method Triggerbee wrote this page. We compared OptiMonk from their own public websites and help pages, checked on Nov 9, 2026, and Triggerbee from our product. Spotted something out of date? [Tell us](mailto:info@triggerbee.com) and we will correct it. 1. [OptiMonk pricing](https://www.optimonk.com/pricing/) 2. [OptiMonk features](https://www.optimonk.com/features/) 3. [OptiMonk vs Triggerbee (OptiMonk’s page)](https://www.optimonk.com/optimonk-vs-triggerbee) 4. [OptiMonk changelog](https://www.optimonk.com/changelog) 5. [OptiMonk integrations](https://www.optimonk.com/integrations) 6. [OptiMonk Help: where data is stored](https://support.optimonk.com/en/articles/where-in-which-country-do-you-store-data-i-collect-from-my-visitors) ## See how Triggerbee personalizes your own site [Get a demo](https://www.triggerbee.com/demo)