# Klaviyo vs Triggerbee

Written by Felix Langlet, Head of Marketing at Triggerbee · Facts checked Nov 9, 2026

Klaviyo is an email and SMS platform with capable sign-up forms built in. Triggerbee is built for the website itself: it identifies more of your visitors, shows each audience its own version of your site, and sends what it learns back to Klaviyo. The two work together, so the real question is whether your website needs more than sign-up forms.

## Why trust us

Triggerbee is a customer engagement platform, founded in 2015. More than 800 websites use it, including 200+ of the largest retailers in the Nordics. This comparison draws on what we’ve seen first-hand: why brands switched to Triggerbee, and where each tool on this page is strong and where it falls short.

**Built for**

- Klaviyo: Email and SMS, with onsite forms
- Triggerbee: Your website and app

**Priced by**

- Klaviyo: Profiles and sends. Email from $20/mo, billed monthly
- Triggerbee: Page views. Pro €210/mo, billed monthly

**Free plan**

- Klaviyo: Yes, up to 250 profiles
- Triggerbee: No. Book a demo

**Customer data stored in**

- Klaviyo: United States
- Triggerbee: European Union

## Klaviyo vs Triggerbee, feature by feature

|  | Klaviyo | Triggerbee |
| --- | --- | --- |
| **Campaigns** |  |  |
| Formats | Yes: Popup, flyout, full page, embed, banner | Yes: Popup, fullscreen, panel, callout, edges, embedded, sticky |
| Multi-step campaigns | Yes | Yes |
| Games | Partly: Spin to win | Yes: Spin to win, memory, scratch cards, calendars, product quiz and more |
| Surveys and NPS | Partly: Question fields in forms, no NPS or CSAT reports | Yes: NPS, CSAT, CES and ratings, with trends |
| Referral programs | No: Through partner apps | Yes: Rewards for both referrer and friend |
| AI campaign builder | Yes: Forms in Composer | Yes: Buzz analyses results, suggests audiences, builds in your style |
| **Targeting and identification** |  |  |
| Triggers | Yes: Exit intent, scroll, time on site | Yes: Exit intent, scroll, time, page views, inactivity, custom events |
| Klaviyo lists and segments | Yes | Yes: Through the native integration |
| Behaviour across visits | Partly: Through Klaviyo segments, cart value, UTM | Yes: Visit history, interests, purchases, goals |
| Weather targeting | No | Yes: Up to ten days ahead |
| Visitor identification | Partly: Recognises known profiles | Yes: Customers average 30%, some up to 60% |
| **Personalization** |  |  |
| A different version per audience | Partly: One audience per form | Yes: Variants in one campaign, each with its own targeting |
| Personalized content in the page | Partly: With Customer Hub | Yes: In any spot on the page, by placeholder or CSS selector |
| **Analytics and testing** |  |  |
| A/B testing | Yes: Design, text, CTA, offer | Yes: Two versions, winner decided by your goal |
| Revenue per campaign | Yes | Yes: Within 7 days of a credited interaction |
| **Platform and price** |  |  |
| Email and SMS | Yes: Campaigns, flows and SMS: the core product | Partly: Transactional email. No email marketing or SMS |
| Shopify | Yes | Yes: App in the Shopify App Store |
| Data hosting | United States (AWS us-east-1) | European Union. GDPR, ISO 27001 |
| Free plan | Yes: Up to 250 profiles | No |
| Starting price | Email $20/mo, billed monthly, for 500 profiles | Pro €210/mo, billed monthly, for up to 250,000 page views |

## Klaviyo vs Triggerbee: campaigns and formats

Both build multi-step forms in popups, embeds and banners. Triggerbee goes further than sign-ups, with games, surveys, referrals and campaigns in apps.

Klaviyo’s form builder covers the formats most email teams need: popup, flyout, full page, embedded and banner, with multi-step forms and, recently, spin to win. Forms in Composer lets you describe a form and have Klaviyo build it.

Triggerbee has seven formats, including slim edge tabs and sticky callouts that point at something on the page, and 100+ templates. Beyond sign-up forms you get [games](https://www.triggerbee.com/gamification) (memory, scratch cards, calendars, quizzes), [surveys](https://www.triggerbee.com/use-cases/customer-feedback) with NPS and CSAT reports, and [referral programs](https://www.triggerbee.com/use-cases/referral-marketing). Brand styles keep every campaign on brand, and [Buzz](https://www.triggerbee.com/ai) builds new ones in your style.

Edge: Triggerbee

## Klaviyo vs Triggerbee: targeting

Klaviyo targets forms by its own segments, location, cart value and UTM. Triggerbee adds visit history, interests, login state, weather and anything you send it.

If someone is in a Klaviyo segment, a Klaviyo form can show or hide for them, and you can skip existing subscribers. That covers the classic welcome offer well.

Triggerbee combines your CRM lists and segments, including Klaviyo’s, with what visitors do on the site: pages and categories they browse, past purchases, logged-in state, campaign history and goals. You can also target on [weather](https://www.triggerbee.com/platform/audiences), up to ten days ahead, and schedule campaigns by date, weekday and hour.

Edge: Triggerbee

## Klaviyo vs Triggerbee: identification and personalization

Triggerbee is built to recognise visitors and change the site for each audience. Klaviyo personalizes mainly in the inbox, with onsite content through its Customer Hub.

Personalization only works on visitors you recognise. [Triggerbee identifies visitors](https://www.triggerbee.com/platform/identity) from email clicks, forms, logins and checkout, keeps them identified across sessions and devices, and syncs each profile to the same Klaviyo contact after every visit. Customers average 30%, and some reach 60%.

With variants, one campaign shows each audience its own version: “Claim 10% off” for a new visitor, “Welcome back, your code is still waiting” for a subscriber. Embedded content changes any spot on the page, for anonymous and known visitors alike.

Edge: Triggerbee

## Klaviyo vs Triggerbee: analytics and testing

Both A/B test forms and report revenue. Triggerbee shows more of what happens onsite: drop-off per step, coupon redemptions and how each audience behaves.

Klaviyo reports form performance with its revenue metrics next to it, and tests designs, text, CTAs and offers.

Triggerbee [reports](https://www.triggerbee.com/platform/analytics) views, clicks, submissions, drop-off between steps, coupon redemptions, revenue and assisted sales per experience, and compares anonymous, identified and logged-in visitors on visits and revenue.

Edge: Triggerbee

## Klaviyo vs Triggerbee: pricing

Klaviyo is cheaper to start, and free for small lists. Triggerbee is priced by page views, so collecting more contacts never raises the bill.

Klaviyo charges by active profiles and sends: free up to 250 profiles, then from $20 a month, billed monthly, for email. Forms come with the plan, and the cost grows with your list.

Triggerbee charges by page views. [Pro starts at €210 a month](https://www.triggerbee.com/pricing), billed monthly, for up to 250,000 page views, with unlimited team seats. There is no free plan; you start with a demo on your own site.

Edge: depends on your needs

## Klaviyo vs Triggerbee: data and privacy

Klaviyo stores customer data in the US. Triggerbee stores it in the EU.

Klaviyo’s privacy FAQ says all customer data is stored in the United States, in AWS’s us-east-1 data centre. Triggerbee hosts customer data in the EU, is GDPR and ISO 27001 compliant, uses only first-party data and records consent on every profile.

Edge: Triggerbee

## Where Klaviyo is the better pick

If email and SMS drive your revenue and your website only needs to collect sign-ups, Klaviyo’s built-in forms may be all you need, and keeping one tool is simpler. Klaviyo is also the cheaper way to start: it is free for small lists, and Triggerbee has no free plan. Triggerbee sends transactional email, but no newsletters, email flows or SMS.

## Using Klaviyo and Triggerbee together

Triggerbee does not replace Klaviyo. It works alongside it. The native integration sends sign-ups to your Klaviyo lists with field mapping, builds Triggerbee audiences from Klaviyo lists and segments, recognises subscribers when they click through from an email, and writes what Triggerbee learns onsite back to their Klaviyo profile, so your flows get sharper too.

[See the Klaviyo integration](https://www.triggerbee.com/integrations/klaviyo)

-   ![Three smiling women in bold KICKS beauty make-up, cheek to cheek.](https://www.triggerbee.com/images/testimonials/kicks-tiina.webp)

    480% higher than average click-through rate on a points reminder

    ![KICKS](https://www.triggerbee.com/logos/customers/kicks.svg)

    > “Triggerbee helps us capture more club members and email subscribers, while also boosting the use of bonus checks and personal offers.”

    Tiina Tauru Online Visual Merchandiser, KICKS

    [Read the customer story](https://www.triggerbee.com/customers/kicks)

-   ![Friends toasting with wine glasses at a dinner table, with the Cervera logo.](https://www.triggerbee.com/images/home/cervera.avif)

    €130K in assisted sales from one Christmas calendar

    ![Cervera](https://www.triggerbee.com/logos/customers/cervera.svg)

    > “Triggerbee has allowed us to create more personalized popups and campaigns, resulting in higher revenue and a rapidly growing customer base.”

    Felicia Hammar CRM Manager, Cervera

    [Read the customer story](https://www.triggerbee.com/customers/cervera)

-   ![Two people in Didriksons winter parkas walking along a windy coastline.](https://www.triggerbee.com/images/testimonials/didriksons-tim.webp)

    +40% reachable contacts in 12 months

    ![Didriksons](https://www.triggerbee.com/logos/customers/didriksons.svg)

    > “We’ve increased our customer base by over 40% from 12 months ago, and our AoV is €20 higher for purchases made with the promo code distributed with Triggerbee.”

    Tim Agerblom E-commerce Manager, Didriksons

    [Read the customer story](https://www.triggerbee.com/customers/didriksons)

-   ![A K-Bygg employee in a branded work jacket in the warehouse, arms open in welcome.](https://www.triggerbee.com/images/testimonials/k-bygg-erika.webp)

    +53% higher average order value

    ![K-Bygg](https://www.triggerbee.com/logos/customers/k-bygg.svg)

    > “In just 2 months, we gained 10,000+ new email subscribers with Triggerbee.”

    Erika Skalman E-commerce Sales Manager, K-Bygg

    [Read the customer story](https://www.triggerbee.com/customers/k-bygg)

## Questions about Klaviyo and Triggerbee

**Can Triggerbee replace Klaviyo?**

No. Triggerbee sends transactional email, but not newsletters, email flows or SMS. It replaces Klaviyo’s onsite forms if you want more than sign-ups, and it makes Klaviyo better by sending it richer profiles.

**Can I use Klaviyo and Triggerbee together?**

Yes. The native integration syncs sign-ups to Klaviyo lists, targets campaigns by Klaviyo lists and segments, recognises subscribers from email clicks and updates their Klaviyo profiles. See the [Klaviyo integration](https://www.triggerbee.com/integrations/klaviyo).

**Does Klaviyo personalize the website?**

Klaviyo forms can show or hide by segment, and Klaviyo’s Customer Hub adds personalized web content. Triggerbee shows each audience its own version of a campaign, places personalized content anywhere on the page, and targets on behaviour, CRM data and weather.

**Where is my data stored?**

Klaviyo stores customer data in the United States (AWS us-east-1), according to its privacy FAQ. Triggerbee stores customer data in the EU and is GDPR and ISO 27001 compliant.

**Does Triggerbee have a free plan?**

No. Pro starts at €210 a month, billed monthly, for up to 250,000 page views. Klaviyo is free for up to 250 profiles. To try Triggerbee, [book a demo](https://www.triggerbee.com/demo) and we will show it on your own site.

**Does Triggerbee work with Shopify?**

Yes. Triggerbee is in the Shopify App Store, turns on as an app embed without code, and tracks purchases and revenue automatically.

## Sources and method

Triggerbee wrote this page. We compared Klaviyo from their own public websites and help pages, checked on Nov 9, 2026, and Triggerbee from our product. Spotted something out of date? [Tell us](mailto:info@triggerbee.com) and we will correct it.

1.  [Klaviyo pricing](https://www.klaviyo.com/pricing)
2.  [Klaviyo web forms](https://www.klaviyo.com/features/web-forms)
3.  [Klaviyo Help Center: Getting started with sign-up forms](https://help.klaviyo.com/hc/en-us/articles/360026474752)
4.  [Klaviyo privacy FAQ](https://www.klaviyo.com/legal/privacy-faqs)
5.  [Klaviyo product updates](https://www.klaviyo.com/whats-new)

## See what Triggerbee adds to Klaviyo on your own site

[Get a demo](https://www.triggerbee.com/demo)