1.  [Customer stories](https://www.triggerbee.com/case-studies)
2.  Frank Dandy

![Screenshot: Frank Dandy Halloween Case, as shown on the live website.](https://www.triggerbee.com/images/wordpress/case-studies/2022/11/frankdandycasepic.png)

Frank Dandy Campaigns & gamification

# Frank Dandy Halloween Case

**Fullscreen Halloween Campaign**

During Halloween, visitors got a spooky surprise on the Frank Dandy website. They used Triggerbee to create a Halloween-themed fullscreen campaign with the aim of increasing purchases. With a staggering result of **~40% copied discount codes**, they managed to strike the balance between having a big creative campaign, and still keeping the site user-friendly.

Their goal was to increase purchases by offering a 50% discount code. Out of the copied codes, **~20%** of those were actually used to purchase products on their site.

> “It was great fun to make a really big Halloween sale in a nice fashion. And it looks like our customers agree since the results were great!” – **Gustav Bolinder, E-Commerce Manager**

[Get a demo](https://www.triggerbee.com/demo)

## More from Frank Dandy

-   Frank Dandy Data & analytics Frank Dandy Case Demographically controlled callouts Frank Dandy has made a name for themselves among underwear for guys and girls.

    [Read more](https://www.triggerbee.com/case-studies/frankdandy-case)

-   Frank Dandy Lead generation Frank Dandy’s Gender-targeted Newsletter Signup Turn website visitors and browsers into email subscribers, and building their list with gender data for each contact.

    [Read more](https://www.triggerbee.com/case-studies/email-signup-based-on-gender)

-   Frank Dandy Campaigns & gamification Frank Dandy Halloween Fullscreen Popup Frank Dandy’s goal for Halloween was to increase purchases by offering a 50% discount code.

    [Read more](https://www.triggerbee.com/case-studies/case-frank-dandy-halloween-hero-banner)

## See what Triggerbee could do on your site

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