1.  [Customer stories](https://www.triggerbee.com/case-studies)
2.  Frank Dandy

![Frank Dandy](https://www.triggerbee.com/images/wordpress/case-studies/2022/04/Frank-Dandy-Male-Popupexamples.jpg)

Frank Dandy Lead generation

# Frank Dandy’s Gender-targeted Newsletter Signup

**Signup rate**

- 7%

**Click-through rate**

- 5-7%

**Challenge**
Turn website visitors and browsers into email subscribers, and building their list with gender data for each contact.

**How they did it**
They created two callout campaigns, one for guys and one for girls. They used URL based targeting to show the male-focused campaign on the men’s and women’s sections respectively on their website. To sweeten the deal, they offered a 15% discount for all new signups.

[Get a demo](https://www.triggerbee.com/demo)

## More from Frank Dandy

-   Frank Dandy Data & analytics Frank Dandy Case Demographically controlled callouts Frank Dandy has made a name for themselves among underwear for guys and girls.

    [Read more](https://www.triggerbee.com/case-studies/frankdandy-case)

-   Frank Dandy Campaigns & gamification Frank Dandy Halloween Case Fullscreen Halloween Campaign During Halloween, visitors got a spooky surprise on the Frank Dandy website.

    [Read more](https://www.triggerbee.com/case-studies/frank-dandy-halloween-case)

-   Frank Dandy Campaigns & gamification Frank Dandy Halloween Fullscreen Popup Frank Dandy’s goal for Halloween was to increase purchases by offering a 50% discount code.

    [Read more](https://www.triggerbee.com/case-studies/case-frank-dandy-halloween-hero-banner)

## See what Triggerbee could do on your site

[Get a demo](https://www.triggerbee.com/demo)