1.  [Customer stories](https://www.triggerbee.com/case-studies)
2.  [Didriksons](https://www.triggerbee.com/customers/didriksons)

![Screenshot: Didriksons Weather Targeted Promotion, as shown on the live website.](https://www.triggerbee.com/images/wordpress/case-studies/2024/11/httpswww.didriksons.comsetb-widget-preview124736tb-nocachetrue-1.webp)

![Didriksons](https://www.triggerbee.com/logos/customers/didriksons.svg)Personalization

# Didriksons Weather Targeted Promotion

**Clickthrough Rate**

- 12,99%

**in assisted sales**

- 8 300 SEK

**Challenge**
Didriksons wanted to promote their products for the rain season to relevant visitors on their website.

**How they did it**

-   Didriksons designed a rain-themed Triggerbee popup campaign
-   Created an audience with weather targeting rules (rainy forecast)
-   Directed their visitors to the demographic categories using linked buttons

By using the weather targeting feature in Triggerbee, they can reach visitors with much more relevant onsite promotions, specifically catering to weather conditions and forecasts in their location.

> “Triggerbee is a key part of our CRM strategy, and we actively test new releases with positive results. Recently, we launched a rain-themed campaign with real-time weather forecasts, driving traffic to related pages and achieving a 12.99% CTR, which we are very proud of.”

William Wenke Web Analytics Specialist, Didriksons

[Get a demo](https://www.triggerbee.com/demo) [Read the Didriksons story](https://www.triggerbee.com/customers/didriksons)

## More from Didriksons

-   ![Didriksons](https://www.triggerbee.com/logos/customers/didriksons.svg)Lead generation Didriksons Welcome Signup Popup Didriksons wanted to grow their email list and capture potential customers who visited their website but did not make a purchase.

    [Read more](https://www.triggerbee.com/case-studies/didriksons-welcome-signup-popup)

-   ![Didriksons](https://www.triggerbee.com/logos/customers/didriksons.svg)Lead generation Didriksons Welcome Discount Popup Didriksons wanted to grow their email list and capture potential customers who visited their website but did not make a purchase.

    [Read more](https://www.triggerbee.com/case-studies/welcome-discount-with-coupon-code)

## See what Triggerbee could do on your site

[Get a demo](https://www.triggerbee.com/demo)