1.  [Customer stories](https://www.triggerbee.com/case-studies)
2.  Frank Dandy

![Screenshot: Frank Dandy Halloween Fullscreen Popup, as shown on the live website.](https://www.triggerbee.com/images/wordpress/case-studies/2023/10/frankdandyheader.webp)

Frank Dandy Campaigns & gamification

# Frank Dandy Halloween Fullscreen Popup

**Coupon Code Copy Rate**

- 40%

**Coupon Code Usage**

- 20%

**Challenge**
Frank Dandy’s goal for Halloween was to increase purchases by offering a 50% discount code.

**How they did it**
During Halloween, visitors got a spooky surprise on their website. Frank Dandy used Triggerbee to create a Halloween-themed fullscreen campaign with the aim of increasing purchases.

With a staggering result of **~40% copied discount codes**, they managed to strike the balance between having a big creative campaign, and still keeping the site user-friendly. Out of the copied codes, **~20%** of those were actually used to purchase products on their site.

[Get a demo](https://www.triggerbee.com/demo)

## More from Frank Dandy

-   Frank Dandy Data & analytics Frank Dandy Case Demographically controlled callouts Frank Dandy has made a name for themselves among underwear for guys and girls.

    [Read more](https://www.triggerbee.com/case-studies/frankdandy-case)

-   Frank Dandy Lead generation Frank Dandy’s Gender-targeted Newsletter Signup Turn website visitors and browsers into email subscribers, and building their list with gender data for each contact.

    [Read more](https://www.triggerbee.com/case-studies/email-signup-based-on-gender)

-   Frank Dandy Campaigns & gamification Frank Dandy Halloween Case Fullscreen Halloween Campaign During Halloween, visitors got a spooky surprise on the Frank Dandy website.

    [Read more](https://www.triggerbee.com/case-studies/frank-dandy-halloween-case)

## See what Triggerbee could do on your site

[Get a demo](https://www.triggerbee.com/demo)