1.  [Customer stories](https://www.triggerbee.com/case-studies)
2.  Däckskiftarna

![Screenshot: Däckskiftarna’s Memory Signup Campaign, as shown on the live website.](https://www.triggerbee.com/images/wordpress/case-studies/2024/11/dackskiftarnamemory-scaled.webp)

Däckskiftarna Lead generation

# Däckskiftarna’s Memory Signup Campaign

**Response Rate**

- 3,4%

**higher than non-gamified signup form**

- 250%

**Challenge**

Däckskiftarna along with their marketing partners Extend Marketing wanted to increase their signups, by testing a gamified and non-gamified Triggerbee campaign onsite and comparing them.

**How they did it**

[Extend Marketing](https://www.extendmarketing.se/) created two different campaigns for Däckskiftarna, a traditional signup form and one that also contains memory for a touch of gamification.

Scenario A – Traditional popup:
A classic popup was created where they communicated ‘Win free tyre change & tyre hotel!’ and explained what you were competing for before you filled in your details. This variant averaged 0.97% conversion rate.

Scenario B – Gamification with Memory:
They integrated gamification through a memory game. This one had the same message (“Win a free tyre change & tyre hotel”) but before you filled in your details, you had to play a memory game. The result? An impressive 3.4% conversion rate.

With this, gamification **increased mail collection by 250%** for Däckskiftarna compared to the traditional signup popup.

> “Activate the 'gamification brain' of your visitors! Creating interactivity, like a memory game, engages the user and increases the willingness to participate. Thank you Triggerbee for the technology!”

Sebastian Nilsson Rundlöf Co-founder of Extend Marketing

[Get a demo](https://www.triggerbee.com/demo)

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-   ![Bubbleroom](https://www.triggerbee.com/logos/customers/bubbleroom.svg)Lead generation Bubbleroom’s Black Week Signup Popup Bubbleroom wanted to increase signups while promoting their Black Week sale.

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## See what Triggerbee could do on your site

[Get a demo](https://www.triggerbee.com/demo)