1.  [Customer stories](https://www.triggerbee.com/case-studies)
2.  Bubbleroom

![Bubbleroom gamification egg hunt popup using Triggerbee's popup software](https://www.triggerbee.com/images/wordpress/case-studies/2025/05/Bubbleroom-Egg-hunt-scaled.webp)

![Bubbleroom](https://www.triggerbee.com/logos/customers/bubbleroom.svg)Lead generation

# Bubbleroom’s Easter Mystery Offer

**Email Signups**

- 20 000+

**Increase in Submission Rate**

- 2400%

**Challenge**
For Easter, Bubbleroom wanted to try something more playful than their usual signup campaign. The goal was to increase engagement and boost email signups without changing the overall site experience too much.

**How they did it**
They created an A/B test using Triggerbee. Both versions were variants of the same digital egg hunt, where visitors had to find the pink egg.

In **version A**, users were told right away they’d get 20% off.

In **version B**, the reward was a mystery and users had no idea what they were getting until they won.

Only anonymous users saw the campaign, and it ran for one week.

**The results**
The mystery reward version won, and both variants drove nearly 20,000 signups in just one week which is a 2400% increase compared to their regular email sign up campaigns.

This quick test proved that adding a twist of gamification in combination with holding back the reward made users more likely to engage and submit their email.

> “The campaign was a success and we’re very happy with the results. Both the demand and the number of signups exceeded all our expectations and we’re already planning similar campaigns going forward.”

Sandra Kinander CRM Coordinator

[Get a demo](https://www.triggerbee.com/demo)

## More from Bubbleroom

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    [Read more](https://www.triggerbee.com/case-studies/bubbleroom)

-   ![Bubbleroom](https://www.triggerbee.com/logos/customers/bubbleroom.svg)Lead generation Bubblerooms Pre-launch Popup Bubbleroom had an upcoming design collaboration together with influencer Lovisa “Lojsan” Wallin.

    [Read more](https://www.triggerbee.com/case-studies/bubblerooms-pre-launch-popup)

-   ![Bubbleroom](https://www.triggerbee.com/logos/customers/bubbleroom.svg)Lead generation Bubbleroom’s Black Week Signup Popup Bubbleroom wanted to increase signups while promoting their Black Week sale.

    [Read more](https://www.triggerbee.com/case-studies/bubblerooms-black-week-signup-popup)

-   ![Bubbleroom](https://www.triggerbee.com/logos/customers/bubbleroom.svg)Campaigns & gamification Bubbleroom’s Black Week Calendar Offer Popup Bubbleroom wanted to promote their latest Black Week offers onsite, every day in the lead-up to Black Friday.

    [Read more](https://www.triggerbee.com/case-studies/bubblerooms-black-week-offer-popup)

-   ![Bubbleroom](https://www.triggerbee.com/logos/customers/bubbleroom.svg)E-commerce Bubbleroom’s Embedded Campaign Nudge Nudge customers to view the full active campaign from the product page

    [Read more](https://www.triggerbee.com/case-studies/bubblerooms-embedded-campaign-nudge-copy)

## See what Triggerbee could do on your site

[Get a demo](https://www.triggerbee.com/demo)