E-commerce Nov 22, 2023 3 min read

# Statistics: Black Week in the Nordics

By Felix Langlet

![Triggerbee Black Week in the Nordics](https://www.triggerbee.com/images/wordpress/blog/2023/11/Black-Friday-Linkedin-Post.webp)

Exclusive data insights from Triggerbee and 160+ Nordic retailers during Black Week

## Visitor statistics

### Daily visitors

![Daily visitors during Black Week](https://www.triggerbee.com/images/wordpress/blog/2023/11/Black-Week-9.webp)

**41M**
Total sessions during Black Week

**34,5%**
Average visitor identification rate

**61K** (+15% YoY)
Peak simultaneous visitors (Black Friday)

**6,4M**
Sessions on Black Friday

With a whopping total of **41 million sessions (5M/day)**, it’s clear that the worldwide inflation has not stopped curious shoppers from browsing around for their next exciting purchase.

**Identification rate** is the percentage-amount of visitors that Triggerbee remembers and recognises. Triggerbee needs to know who a visitor is and their previous browsing and purchase activity in order for you to be able to target them with tailored content.

Triggerbee automatically identifies your visitors when they sign up in a form or click in your emails. This capability enables you to personalize one-to-one communication on your website based on all the attributes in your CRM and purchasing activity.

## Campaign statistics

### Campaign impressions

**8,6M**
Campaign impressions per day during Black Week (on average).

**69M** (+73% YoY)
Total campaign impressions during Black Week

Triggerbee campaigns garnered **69 million total impressions**, or **8,6 million per day**, during Black Week. During Black Week, all bets are off.

Additionally, a lot of brands saw the value in adding countdown timers, which injects FOMO into your campaigns. Black Week is a limited annual event, making it the perfect opportunity to use timers in pre-launch campaigns and during the whole event.

### Daily campaign impressions

![Daily campaign impressions during Black Week](https://www.triggerbee.com/images/wordpress/blog/2023/11/Black-Week-8.webp)

### Campaign layout distribution

Popup: 38%
(+33% more popups than usual)

Panel: 31%
(+58% more panels than usual)

Embedded: 27%
(-41% less embeds than usual)

### Published campaigns

**4 320**
Peak live campaigns on Black Friday

**3 748**
Avg campaigns live during Black Week

## Signups and conversions

### Signups and conversions

**29K**
Daily signups (Black Week average)

**222K**
Total Black Week signups

A massive sale like Black Week is a great opportunity to have visitors sign up to your newsletter or loyalty program. With **222 490 total signups** during Black Week this year, Triggerbee’s customers has seen a MASSIVE growth of new newsletter signups, members and contacts.

But it shouldn’t stop there. Keep nurturing your customers even after the event is over. In fact, why not target people who missed out on using their offers even after Black Week is over?

**17%**
of all campaigns were signup forms

**83%**
of all campaigns were promotions

### Daily signups and conversions

![Daily signups and conversions during Black Week](https://www.triggerbee.com/images/wordpress/blog/2023/11/Black-Week-7.webp)

### Black Friday Activity

**26**
Signups per minute

**38 198**
Total signups

**2 705**
Coupon codes copied

### Black Friday campaign stats

**3,6%**
Average Signup Rate during Black Friday

**15,3%**
Average campaign CTR during Black Friday

**32%**
of campaigns contained a countdown timer

## Devices

### Devices used

**80.1%**
Mobile sessions during Black Week

**19.9%**
Desktop sessions during Black Week

The absolute majority of activity during Black Week and Black Friday happened on a mobile device.

It’s interesting to see how the mobile traffic spiked on Black Friday, while the desktop traffic barely increased in comparison.

### Sessions per device

![Sessions per device during Black Week](https://www.triggerbee.com/images/wordpress/blog/2023/11/Black-Week-6.webp)

## Grow your holiday sales with onsite personalization

Triggerbee is a personalization software that lets you build and publish promotions, forms, surveys, and referral campaigns on your website – all in one tool. Use website behaviour, CRM data, and location to target your messages to individual customers for maximum impact.

[Get a personal demo](https://www.triggerbee.com/demo)

![Trigerbee's campaign editor. Editing an embedded HTML content section with the text "Welcome back! Check out your new deals, exclusive for you"](https://www.triggerbee.com/images/wordpress/blog/2023/11/ezgif.com-gif-maker-48.webp)

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[View all posts](https://www.triggerbee.com/blog)

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-   ![Product Page Examples](https://www.triggerbee.com/images/wordpress/blog/2024/02/Product-Page-Examples.webp)

    ### 11 Amazing Product Page Examples to Inspire Your Own

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## See what Triggerbee could do on your site

[Get a demo](https://www.triggerbee.com/demo)